Responsibilities

• Own product marketing for Expel's threat hunting, phishing, and add-on services portfolio, developing messaging, positioning, and GTM plans that establish these as recognized differentiators against competitors like CrowdStrike, Arctic Wolf, and ReliaQuest.
• Partner closely with Product Management throughout the lifecycle of your focus areas, from roadmap through launch, to drive successful releases and customer adoption.
• Refresh and maintain core messaging platforms and website/FAQ content for your focus areas, replacing outdated positioning with something sharper.
• Deliver complete, on-time GTM launch packages, messaging, content, and enablement, for every release tied to your focus areas.
• Build and deliver sales and Customer Success enablement that helps customer-facing teams confidently position your focus areas, handle objections, and communicate customer value.
• Create high-quality customer-facing content including messaging frameworks, solution briefs, webpages, presentations, blogs, battlecards, and technical sales collateral.
• Develop and maintain competitive intelligence, messaging, battlecards, and market analysis, that helps sellers win throughout the sales cycle.
• Turn market, competitive, and customer insights into recommendations that directly inform roadmap prioritization decisions.
• Partner with Marketing to launch content and demand-generation programs tied to each planned release in your focus areas.
• Launch prospect and customer engagement programs that grow qualified pipeline and expansion for your product areas.

Requirements

• Exceptional written and verbal communication skills with the ability to simplify highly technical cybersecurity concepts for multiple audiences.
• Solid experience in Product Marketing, Product Management, Technical Marketing, Sales Engineering, or a similar go-to-market role.
• Experience working within cybersecurity or a closely related technical B2B SaaS environment.
• A track record running product launches big and small, knowing who to bring in and when, and owning stakeholder management from kickoff through release.
• The ability to quickly learn a new product space and translate customer, persona, and market insights into GTM strategies and content plans.
• Comfort driving alignment across technical PMs, Sales, Marketing, and business stakeholders, and delivering enablement to internal and external audiences, including customers and analysts.
• Demonstrated skill building messaging and positioning that speaks to key personas and differentiates Expel in the market.
• Strong project management skills with the ability to manage multiple initiatives simultaneously while consistently delivering high-quality work.
• A customer-first mindset with genuine curiosity to understand buyer pain points and translate those insights into stronger messaging.
• Experience incorporating AI tools into day-to-day workflows to improve productivity and accelerate content development.

Preferred

• Experience marketing cybersecurity technologies such as MDR, XDR, SIEM, SecOps, cloud security, identity security, or adjacent markets.

Benefits

• unlimited PTO (which we model and encourage)
• work location flexibility
• up to 24 weeks of parental leave
• really excellent health benefits