Responsibilities

• Own go-to-market strategy and execution for assigned product offerings, driving adoption, retention, expansion, and revenue growth through product launches, sales enablement, customer advocacy, and coordinated cross-functional execution.
• Influence product roadmap priorities, go-to-market strategy, and investment decisions through customer, competitive, and market insights. Partner with Product, Sales, and Customer Success leaders to define success metrics, measure performance, and drive measurable business outcomes.
• Conduct market, competitive, and customer research to uncover actionable insights that improve win rates, accelerate adoption, identify growth opportunities, and shape product strategy, positioning, ideal customer profiles, buyer personas, and go-to-market decisions. Leverage AI and modern research tools to accelerate insight generation and deepen market understanding.
• Develop differentiated positioning, messaging, and value propositions that increase market awareness, strengthen competitive differentiation, improve conversion, and drive customer acquisition, retention, and expansion. Reinforce Motus's market position through compelling customer stories, data, and proof points.
• Leverage AI, automation, and emerging technologies to build scalable approaches to market intelligence, competitive strategy, content creation, and go-to-market execution that increase team effectiveness and accelerate business outcomes.
• Influence and align stakeholders across Product, Sales, Customer Success, Marketing, and Enablement to accelerate execution, remove barriers to growth, and deliver exceptional customer experiences.
• Communicate market opportunities, business risks, performance insights, and strategic recommendations to senior leadership, enabling informed investment decisions and organizational alignment on growth priorities.

Requirements

• 6+ years of experience in product marketing, marketing, consulting, or business strategy roles, preferably supporting B2B SaaS products and enterprise buyers.
• Experience developing customer, market, and competitive insights that influence product strategy, positioning, roadmap decisions, and go-to-market execution.
• Strong understanding of B2B product marketing, including positioning, messaging, product launches, sales enablement, adoption, retention, and growth strategies.
• Customer-centric mindset with a proven track record to translate customer needs, market dynamics, and product capabilities into compelling narratives, differentiated value propositions, and measurable business results.
• Strong analytical skills with the ability to synthesize quantitative and qualitative data into actionable recommendations, strategic decisions, and business outcomes.
• Curiosity and adaptability with a demonstrated ability to quickly learn new technologies, embrace emerging AI capabilities, and continuously improve how work gets done.
• Experience leveraging AI, automation, or modern productivity tools to improve research, decision-making, content development, or go-to-market execution.
• Excellent written and verbal communication skills, including experience presenting recommendations, influencing stakeholders, and driving executive-level decisions.
• Proven ability to build alignment and influence cross-functional stakeholders across Product, Sales, Customer Success, Marketing, and Enablement teams.
• Self-starter who thrives in a fast-paced environment, balances strategic thinking with execution, and effectively handles opposing priorities.