Responsibilities

• Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.
• Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.
• Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.
• Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about.
• Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into.
• Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them.
• This role may require occasional travel (up to 10%) for team meetings, training, or company events.
• This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business.

Requirements

• 10+ years of product marketing experience in B2B tech (SaaS preferred)
• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners
• Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong.
• Deep, hands-on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them.
• Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction.
• Experience influencing product direction and executive decision-making as a peer, including with founders, GMs, or C-level stakeholders.
• High comfort toggling between big-picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.
• Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook.

Preferred

• A knack for design and the ability to work fluently in Figma and Canva.
• Startup experience, particularly at seed through Series B stage.
• Experience in a product line or business unit operating semi-independently inside a larger company.
• Experience vibe coding prototypes, landing pages, and product imagery.

Benefits

• The starting base salary range for this role is $180,000– $210,000 USD annually.
• This role is also eligible for commission based on performance and participation in Gainsight’s equity program.
• Actual compensation may vary based on factors such as skills, experience, and location.
• We offer a comprehensive benefits package including fully covered medical premiums (employee-only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options.
• Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe.
• You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.