Responsibilities

• Go-to-Market Execution
• Define and execute go-to-market strategies for our public safety and enterprise software products.
• Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation.
• Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation.
• Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves.
• Cross-Functional Collaboration
• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
• Act as the voice of the customer within RapidSOS, advocating for public safety's needs in product and marketing discussions.
• Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need.
• Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and GTM team can produce independently, reducing bottlenecks and raising the floor on output quality across the org

Requirements

• Experience: 7+ years of experience in marketing or product roles, including a minimum of 4 years with responsibilities in product marketing in B2B SaaS or B2G environments.
• Builder Mentality: You have a bias for action and have built a thing, not just contributed to it. Content libraries, launch checklists, messaging systems, RFP templates. You've created infrastructure that other people rely on after you've moved on to the next problem.
• Execution discipline: You produce field-ready work under pressure, without waiting for perfect information or a fully staffed team. Ambiguity doesn't stall you.
• AI fluency: You're already using AI tools to do real work — writing first drafts, building prompt libraries, systematizing content production. You have saved workflows and templates you built yourself, and you're looking for a place to take that further.
• Communication Skills: Strong written and verbal instincts, externally and internally. You keep projects structured, stakeholders informed, and know when to escalate rather than absorb.
• Cross-functional Influence: You've sat in enough sales calls and product reviews to translate in both directions, and both sides trust you because of it. When messaging is drifting or a launch isn't ready, you say so and make it stick.
• Data-Driven: You know which numbers actually matter and which ones just look good in a slide. You use customer data, field feedback, and sales signals to build a case and know when the data is telling you to change course.
• Technical Understanding: Comfortable going deep with Product and Engineering, and equally comfortable pulling back to write something a skeptical, time-pressed buyer will actually finish reading.
• Travel: Ability and willingness for occasional travel (

Preferred

• Experience with Salesforce and Hubspot.
• Experience producing product-focused content for trade shows or industry conferences, where the audience is skeptical and the window is short.
• Experience with a wide audience range. You've written for and presented to meaningfully different audiences (front-line staff, executives, technical teams, etc.) and know how to adjust your approach for each.