Responsibilities

• Develop and execute GTM strategies for priority athenaOne initiatives, translating business objectives, customer needs, and market opportunities into clear plans and deliverables.
• Partner across Product, Marketing, Sales, and other teams to drive cross-functional GTM execution and ensure stakeholders are aligned on objectives, timelines, messaging, and responsibilities.
• Support the development and execution of an always-on athenaOne GTM approach that builds sustained market understanding and demand beyond individual product or feature launches.
• Translate strategic direction and ambiguous business challenges into structured plans, recommendations, and action.
• Develop compelling messaging, sales presentations, one-pagers, and other core collateral that clearly articulate athenaOne's value to target audiences.
• Partner with Product Marketing Managers across Clinicals, Revenue Cycle Management, Patient Engagement, Platform, and other product areas to connect individual product stories into a cohesive athenaOne narrative.
• Maintain a strong understanding of product innovation across the athenaOne portfolio and ensure priority features and capabilities are appropriately reflected in broader portfolio messaging and GTM strategies.
• Collaborate with Sales Enablement and other marketing teams to translate positioning and messaging into effective commercial resources and programs.
• Collaborate with Customer Advocacy and CSM teams to develop compelling year one customer stories / boomerang stories
• Regularly analyze seller feedback, customer and prospect conversations, win/loss insights, competitive intelligence, and commercial performance to identify opportunities to improve athenaOne positioning and GTM execution.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 5+ years of experience in product marketing with experience in healthcare technology.
• Demonstrated experience developing and executing GTM strategies for complex B2B products, platforms, or portfolios.
• Exceptional writing and storytelling skills, with demonstrated ability to translate complex products and concepts into clear, compelling messaging.
• Strong project management and organizational skills, with the ability to independently move complex, cross-functional work forward.
• Strong relationship-building and collaboration skills, with demonstrated ability to influence across Product, Sales, Marketing, and other stakeholder groups.
• Ability to synthesize customer, market, competitive, and commercial insights into actionable recommendations.
• Intellectual curiosity and strong judgment, with a track record of asking thoughtful questions and turning ambiguous direction into tangible outcomes.
• Comfortable operating in a fast-moving environment and motivated to grow as a strategic product marketer.

Benefits

• What we can do for you: Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative    workspaces   — some offices even welcome dogs. We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,   full-time. With consistent communication and digital collaboration tools, athenahealth   enables   employees to find a balance that feels fulfilling and productive for each individual situation. In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued. Learn more about our culture and benefits here: athenahealth.com/careers https://www.athenahealth.com/careers/equal-opportunity