Responsibilities

• Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
• Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
• Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
• Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
• Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
• Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth

Requirements

• Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
• Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
• Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
• Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
• Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines

Preferred

• Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
• Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance

Benefits

• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
• Parental leave
• Comprehensive health coverage, including dependents
• Home office setup support
• LastPass Families free account for up to 5 members
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
• Peer-to-peer recognition through Motivosity
• Employee Assistance Program for well-being support