Principal Product Marketing Manager (Remote)

Responsibilities

• Drive product and portfolio positioning and messaging strategy across a major product line or platform pillar, ensuring differentiation and consistency across all customer-facing channels
• Set the go-to-market strategy and narrative for major product launches, new market entries, and platform-level initiatives, coordinating execution across Marketing, Sales, Product, Competitive Intelligence, and Customer Success
• Serve as a strategic advisor to Product Management on roadmap and pricing/packaging decisions, bringing market, competitive, and customer insight to influence what KnowBe4 builds
• Drive and elevate KnowBe4's competitive strategy, translating competitive and market intelligence into actionable positioning, sales plays, and executive briefings
• Represent Product Marketing in industry-analyst forums and support research/reports (e.g., Gartner, Forrester); build and maintain relationships with key analysts and influencers
• Drive thought leadership initiatives (speaking engagements, bylines, executive content) that establish KnowBe4 and its leaders as category authorities
• Mentor and coach Senior and Product Marketing Managers, providing guidance on positioning, messaging, and go-to- market craft, and helping to scale best practices across the team
• Partner cross-functionally to support integrated marketing campaigns, sales plays, and ABM motions that drive measurable pipeline, revenue, and brand impact across all go- to-market channels
• Conduct advanced market research, competitive analysis, and buyer/persona development to inform long-range GTM and product strategy
• Assist and evolve sales enablement strategy for the portfolio (battlecards, feature comparisons, datasheets), ensuring sales is equipped to win against evolving competitive threats

Requirements

• BA/BS or equivalent working experience
• 8+ years of experience in product marketing, with a track record of leading GTM strategy for major product launches or portfolios
• 8+ years of experience in product marketing, product positioning, messaging, and market research & analysis, including experience operating at a strategic/portfolio level
• Extensive experience in the cybersecurity industry and B2B SaaS is required
• Proven ability to independently set and drive GTM strategy with minimal oversight, and to influence senior stakeholders and executives
• Demonstrated experience advising Product Management on roadmap and pricing/packaging strategy
• Experience building and maintaining relationships with industry analysts (Gartner, Forrester, etc.) and representing a company in analyst or executive briefings
• Track record of mentoring or informally leading other product marketers, with strong coaching and influence skills
• Thorough understanding of the KnowBe4 platform and the broader human risk management / security awareness market
• Comfortable delivering executive-level presentations and demonstrations, highlighting strategic value beyond individual product features

Preferred

• Experience using Salesforce or other CRM platforms is a plus
• Experience with Marketing software such as Highspot, Monday.com, Crayon, HubSpot, or similar is a plus
• Thorough understanding of the KnowBe4 platform and the broader human risk management / security awareness market
• Deep familiarity with enterprise sales processes and culture, including the tools and assets needed by a high-volume, high- complexity sales organization

Benefits

• We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits .
• Note: An applicant assessment and background check may be part of your hiring procedure.