Senior Product Manager-Upstream Marketing Lead (Remote)

Responsibilities

• Collaborate with research and development to establish unmet needs, translate to customer requirements and design specifications, and assist in validation activities.
• Leverage customer insights, you will identify key unmet needs to create business cases, drive the strategic development and execution of our products through internal and external innovation.
• Conduct market research to quantify the size of the addressable market, build market model, and assess financial implications of new product launches.
• Lead the stage gate process from a marketing and commercial perspective
• Conduct deep-dive voice of customer (VOC) research with healthcare providers (HCPs) and as needed consumers / patients to identify unmet needs.
• Lead the effort to test the final device against user needs in simulated or real clinical settings ("Did we build the right device?").
• Managing the product roadmap, defining feature requirements, and building business cases for new hardware, software, or disposables.
• Advocate for the end-user (HCPs and consumers / patients) within the engineering team. Ensure R&D builds a device that solves a real clinical problem and can be successfully commercialized, rather than just a cool piece of engineering.
• Collaborate with Clinical Affairs to determine what data points the clinical trial needs to collect to support your future marketing claims.
• Provide market context and commercial justification for regulatory filings (like FDA 510(k), PMA applications, PMDA), ensuring the intended use statement aligns with market needs.

Requirements

• Bachelor’s degree in Marketing, Business, Medicine, or related field required. MBA or relevant advanced degree preferred.
• Strong leadership skills, able successfully define business objectives, strategies, tactics, and coordinate activities of cross functional teams to achieve set goals.
• Strong strategic development skills, able to analyze complex data and identify key insights, opportunities, and risks.
• Strong organization and management skills, able to drive performance and consistently deliver on commitments.
• Able to translate VOC and user needs into product requirements and commercial claims
• Sufficient financial fluency to build and defend a revenue forecast with commercial trade-offs
• Comfortable making commercial decisions at core team meetings.
• Entrepreneurial work ethic, self-starter, able to work independently as well as collaboratively with various internal and external customers.
• Familiar with global medical devices and FDA, CE regulatory submission requirements
• Ability to develop expertise in assigned field – deep understanding of customer needs, application of products and technology

Benefits

• Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.