Senior Product Marketing Manager

Responsibilities

• Own the message: define our buyers, the problems we solve, the outcomes we support, and the reasons to choose us. Keep the company story and individual product stories clear and consistent.
• Write the work yourself: create website and product copy, sales presentations, one-pagers, comparison pages, campaign content, white papers, and executive posts. Prioritize what will be most useful to buyers and sellers.
• Build customer proof: interview customers and colleagues, capture practical use cases, and develop customer stories supported by verified results.
• Enable the field: maintain our value framework, discovery questions, talk tracks, objection handling, battlecards, and training. Work with the solutions team on demonstrations built around customer problems and outcomes.
• Support launches and expansion: lead messaging and sales readiness for priority releases. Give teams a clear story for new capabilities, cross-selling, and customer expansion.
• Understand the market: listen to sales calls, examine wins and losses, interview customers, and track competitors. Support analyst and partner briefings, and bring useful feedback to product and commercial leaders.
• Test and improve: use campaign results, website conversion, sales feedback, and opportunity data to assess which messages work. Keep approved materials current and teams aligned when messaging changes.
• Own your priorities and delivery: maintain a focused work plan, manage deadlines, resolve routine questions, and keep stakeholders informed. Bring recommendations and trade-offs, not just requests for direction.

Requirements

• At least three years in B2B SaaS product marketing, or a closely related role with meaningful responsibility for positioning, messaging, and sales content.
• Excellent writing and editing, with work that demonstrates your ability to explain complex products and make a persuasive, accurate argument.
• A track record of taking projects from an unclear starting point through to completion with limited day-to-day direction.
• Experience working closely with sales, product, and customer-facing teams, with an understanding of how enterprise buyers evaluate software.
• Comfort interpreting campaign and sales data, recognizing the limits of the evidence, and turning feedback into a decision.
• Strong organization, stakeholder management, and the ability to make sensible trade-offs across competing priorities.
• Ability to travel approximately 10% of the time, including occasional international travel.

Preferred

• Experience in martech, ecommerce, customer data, analytics, personalization, experimentation, or customer data platforms.
• Experience with product launches, competitive positioning, customer interviews, and sales enablement.
• Familiarity with HubSpot, the Snowflake partner ecosystem, or analyst relations with firms such as Gartner and Forrester.

Benefits

• Meaningful ownership: clear responsibility for work that matters to customers, sellers, and the business.
• A collaborative culture: direct communication, mutual respect, constructive disagreement, and dependable follow-through.