Vice President, Product Marketing

Responsibilities

• Market strategy and positioning: Shape where Celigo plays and own platform positioning and messaging. Lead with automation breadth and governance, with AI applied where it creates value, and present the portfolio as one platform, not a set of point products. Partner with Product leadership on roadmap priorities.
• AI-led transformation : Lead Product Marketing's shift to an AI-led way of working, so the team produces content and assets at the pace of faster product development cycles. Set the model for AI adoption across marketing.
• Launches and enablement: Set launch strategy and make sure the field is equipped to win. Partner with Revenue Marketing, which owns the total marketing pipeline, so that launches and campaigns convert.
• Proof and show-and-tell: Build the story on product performance and customer outcome proof points. Move the team from words on a page to demos, interactive tours, and videos that let buyers see the platform working.
• Competitive and analyst position: Own competitive strategy and analyst strategy, and be accountable for win rates against key competitors and Celigo's placement in major evaluations.
• Free trial growth: Own the free trial as a pipeline channel. Transform the trial experience by using the product's agentic features to guide prospects to value faster, and be accountable for activation, conversion, and Product Marketing's share of the pipeline number.
• Organic search and model visibility: Make product content a driver of organic search and of how Celigo shows up in AI search and LLM answers.
• Pricing and packaging: Contribute to pricing and packaging direction with Product and Finance as a core growth lever.
• Organization leadership: Design the org and operating model, own the budget, and hire, develop, and lead a team of leaders and practitioners. Represent Celigo externally as an executive spokesperson.

Requirements

• Bachelor's degree in business or a technical field
• 12+ years of experience in B2B SaaS product marketing, with 6+ years leading teams, including managing managers, at a comparable scale (around $100M+ ARR)
• A track record of moving the market, such as positioning shifts, improved analyst placement, or measurable gains in competitive win rate
• Deep experience in integration, automation, iPaaS, or adjacent infrastructure software, including positioning a multi-product portfolio as one platform
• Experience with pricing and packaging, and free trial or product-led motions
• Experience building proof-driven, demo-led stories that help buyers see the product working

Preferred

• Hands-on with AI in your own work, and credible marketing AI products without overpromising.
• Executive presence with the C-suite, analysts, and press, and the ability to lead through influence across Product, Sales, and Marketing.

Benefits

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Exceptional coworkers who challenge and inspire you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities