Senior Product Marketing Manager

Responsibilities

• Own positioning and messaging for different customer segments, buyer personas, and regions.
• Build the product marketing playbook, assess existing materials, and establish effective ways of working.
• Lead go-to-market strategy and execution for product, partner, and feature launches across multiple markets.
• Develop and maintain sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
• Partner with cross-functional leaders to improve product discovery and adoption among construction customers.
• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and sales enablement.
• Lead positioning and messaging strategy for a website rebuild.
• Use customer interviews, win-loss data, and market signals to inform product and marketing decisions.
• Develop customer proof points and advocacy for references, case studies, and events.
• Advise regional marketing managers on positioning and messaging for demand generation.

Requirements

• Five to eight years of B2B SaaS product marketing experience, including marketing to conservative, process-heavy industries.
• Experience building a product marketing function from the ground up and contributing within established teams.
• Experience owning product marketing for software serving large businesses with fast-paced sales cycles, and managing work across multiple regions.
• Ability to self-direct and work effectively in an evolving, ambiguous environment.
• Experience in construction technology, property technology, or marketing to technical and field-based buyers is valuable.
• Familiarity with construction software such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
• Must be authorized to work in the United States without visa sponsorship.