Senior Product Marketing and SharePoint Analyst

Responsibilities

• Use enterprise-approved AI tools to streamline workflows, automate tasks, and drive continuous improvement across digital product marketing initiatives
• Evaluate emerging trends to inform solution design, digital platform optimizations, and strategic product marketing innovations
• Develop and execute comprehensive product marketing strategies and digital communication campaigns that build awareness, understanding, adoption, and ongoing engagement for AI tools
• Translate product features, improvements, and value propositions into clear, audience-appropriate positioning and messaging
• Conduct audience and persona analysis to identify user needs, behaviors, and pain points, tailoring communications and digital experiences accordingly
• Create, publish, and maintain high-quality product content-including presentations, announcements, FAQs, success stories, learning resources, and product guidance-across SharePoint, Viva Engage, Microsoft Teams, and other enterprise digital platforms
• Optimize digital user experience, site navigation, searchability, information architecture, taxonomy, and metadata to improve overall product discovery
• Monitor tool telemetry, participation metrics, surveys, and user feedback to evaluate campaign effectiveness, gather customer/market insights, and refine adoption strategies
• Collaborate with product managers, engineers, communications teams, vendors, and business leaders to align marketing with product priorities, while managing work intake and progress using tools such as Teams Planner
• Plan change communications for new AI products, features, enhancements, and software updates, actively utilizing employee communities and digital channels to answer questions and foster peer learning

Requirements

• 5+ years of experience developing and executing digital product communication and marketing strategies aligned with user experience, adoption, and software product improvements/updates
• 5+ years of experience designing, developing, administering, and managing SharePoint sites and content, implementing strategies that leverage enterprise communication and engagement platforms (e.g., Viva Engage, Microsoft Teams)
• 3+ years of experience managing content governance standards, information architecture, taxonomy, metadata, and site navigation across collaboration platforms

Preferred

• Experience with Human-Centered Design (HCD) principles
• Knowledge of AI Agent solutions for providing user information and enhancing digital user experience
• Demonstrated track record of building successful digital knowledge and communication campaigns for software products in large corporate environments
• Demonstrated ability to partner with SharePoint software engineers to articulate requirements and design customized digital solutions
• Experience administering and managing Microsoft 365 collaboration platforms, including Viva Engage, SharePoint Online, Microsoft Teams, Power Automate, and M365 Copilot
• Experience utilizing usage metrics, feedback tools, survey data, and telemetry to evaluate campaign effectiveness and optimize user experience
• All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)