Product Marketing Lead

USA (Remote)

$165K/yr – $200K/yrSenior Level5+ years expFull time

Posted 7 hrs ago

Job Summary

Own the messaging and positioning for Vesta’s AI powered lending solutions, translating complex product decisions into clear narratives for risk-averse buyers, while building repeatable launch stories and ensuring executives see evidence from customer results, references, and benchmarks.

  • Define product positioning and naming for AI agents
  • Create launch demos and documentation for underwriters

Job Description

Responsibilities

  • How Vesta's products, including AI agents, are positioned, named and explained to lenders
  • Proof a risk-averse lender will act on: customer results, references and benchmarks
  • Demos and launch stories that walk through how each new AI agent reaches its decisions, in terms an experienced underwriter would sign off on
  • A repeatable launch process for product, sales, and implementation teams

Requirements

  • 5+ years of product marketing for B2B software sold to buying committees, ideally to risk-averse buyers in regulated industries like fintech, lending, banking, insurance, payroll, benefits or compliance
  • A history of choosing harder domains over familiar ones, with a specific example of how you got fluent in one
  • A track record of positioning work that shaped product decisions
  • Writing that makes complex work clear, both to the executives who run it and to people who've never seen it
  • Bonus: time as an early or first product marketer at a venture-backed startup, or mortgage or lending experience

Preferred

  • time as an early or first product marketer at a venture-backed startup, or mortgage or lending experience

Benefits

  • Robust medical, vision, & dental coverage (~100% of employee premiums covered)
  • FSA plan offering
  • 401(K) plan offering
  • Meaningful parental leave - 16 weeks fully paid for all new parents, birthing & non-birthing parents (applies to adoptions as well!)
  • Remote-first culture with a physical hub in the Bay area and NY!
  • Generous Work From Anywhere & Wellness Benefits
  • Monthly cell & wifi stipend
  • Monthly Doordash benefits
  • Open & encouraged flexible time off
  • Company offsites to get to know the team!
Vesta logo

Vesta

Our CompanyVesta, Inc. is a private, non-profit, comprehensive behavioral health care organization with six locations throughout Maryland. Vesta offers comprehensive, flexible, and ongoing services for adults, children and adolescents with a wide range of psychological difficulties, including serious and persistent mental illness. Services include: individual, couple, family, and group therapy, medication management, day rehabilitation programs, residential rehabilitation programs, substance abuse counseling supported housing.Our PhilosophyThe mission and guiding principle of Vesta, Inc is to make each client and their personal development a priority. All individuals, regardless of their illness or housing status, are entitled to a quality of life which includes stable housing, employment, and community involvement. Vesta recognizes there are barriers and limitations in the form of stigma, funding, and availability of programs to meet the goals of those we serve and is dedicated to overcoming those obstacles.

Founded in 1981
Lanham, Maryland, USA
155 employees

Salaries

Posted range

$165K/yr – $200K/yr

Taken straight from the job posting.

The middle of this range ($183K) is in line with the median base salary for Product Marketing Lead roles in the United States ($182K).

Product Marketing Lead median pay in the United States

$183K/yr

Most pay falls between $150K and $200K. Based on 35 salaries.

See all Vesta salaries

Marketing Team

Median Tenure
16.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
3.6K
Monthly Google Ads Budget
$21.7K
Traffic Source Mix
Search
49.8%
Direct
29.9%
Referral
5.4%
Social
13.5%
Paid
1.3%

Headcount Trend

Current headcount: ~155
Vesta logo

Product Marketing Lead

Vesta · USA · Remote