Product Marketing Manager

Responsibilities

• Positioning and messaging: Develop and maintain positioning, value propositions, and messaging frameworks for your products and the personas who buy and use them, from annual giving and alumni relations teams to major gift officers, prospect researchers, and advancement leadership.
• Product launches: Plan and run go-to-market for new products and features, from tiered launch plans and release notes to internal enablement, customer communications, and campaign assets.
• Revenue enablement: partner with Revenue Enablement to support Sales and Customer Success with what they need to win: pitch decks, demo narratives, battlecards, objection handling, one-pagers, ROI stories, and training.
• Customer and market insight: Talk to customers and prospects regularly. Run win/loss analysis, track competitors, and bring what you learn back to Product to shape the roadmap.
• Content and storytelling: Partner with demand generation and content teams on web copy, case studies, webinars, emails, and conference presence that speak to the realities of advancement work.
• Customer advocacy: Identify and develop customer champions for case studies, references, testimonials, and speaking opportunities.
• Measurement: Define success metrics for launches and enablement programs, such as adoption, pipeline influence, and win rates, and use the results to improve.

Requirements

• 3-5 years of experience in product marketing in B2B SaaS.
• A track record of launching products and building messaging that measurably helped sales teams win
• Excellent writing skills: you can make complex functionality simple, specific, and human
• Comfort presenting to customers, executives, and sales teams
• Curiosity about customers and the discipline to turn interviews and data into clear insights
• Strong project management skills and the ability to run several launches at once across teams
• A collaborative, low-ego approach and comfort working in a fast-moving, growing company
• Experience marketing to higher education, K–12, or nonprofit organizations, especially advancement, development, or alumni relations teams
• Experience marketing AI, data, or analytics products

Benefits

• A remote-first environment for flexible work.
• Generous paid time off throughout the year.
• Investment in your professional growth and development .
• Opportunities to connect with colleagues both in-person and virtually.
• The unique chance to contribute to the non-profits and educational institutions you care about, aligning your work with your passions.
• We offer a base salary range of $130K - $140K .
• A 2.5% bonus plan based on company performance.
• We cover 80% of your premium for medical, dental, and vision insurance.
• We offer a 401k match of up to 3% to support your financial future.