Director, Product Marketing

Responsibilities

• Lead and mentor the team. Convert organizational strategy into clear, actionable priorities that align teams to outcomes that advance Cisco’s strategic priorities.
• Represent product marketing in executive and industry settings, forge strategic partnerships, and drive organization-level changes to processes, tools, and operating models.
• Partner closely with Product Management to influence product roadmaps, and with sales to support seller enablement.
• Craft positioning and messaging and establish the relevant collateral. Develop and implement comprehensive GTM plans for Cisco IQ that are tightly aligned with product roadmaps, sales priorities, and strategic marketing objectives. Develop and own the decision maker audience messaging.

Requirements

• Bachelor’s degree + 15 years of related product marketing experience, OR Master’s degree + 12 years of related experience (or equivalent related practical work experience).
• 5+ years of direct people management experience with formal responsibility for leading direct reports and developing team members.
• Experience authoring product positioning, value propositions, and core messaging frameworks for enterprise technology products.
• Experience leading cross-functional go-to-market (GTM) strategies and product launch programs in collaboration with Product Management, Engineering, and Sales organizations.
• Professional experience executing product marketing programs within global, matrixed enterprise technology environments.

Preferred

• Preferred Qualifications
• - Proven track record driving alignment and leading complex initiatives across matrixed cross-functional stakeholders, Product Management, Engineering, Global Sales, and Customer Success.
• - Skilled at delivering executive-level business reviews, customer briefings, and cross-organizational communications to influence senior leadership and key customer accounts.
• - Proficient in integrating customer research, Voice of the Customer (VoC) data, and market analysis into product marketing strategy and go-to-market execution.
• - Adept at prioritizing and delivering multiple high-impact business deliverables within evolving, multi-priority enterprise environments.

Benefits

• For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.
• Employees On Sales Plans Earn Performance-based Incentive Pay On Top Of Their Base Salary, Which Is Split Between Quota And Non-quota Components, Subject To The Applicable Cisco Plan. For Quota-based Incentive Pay, Cisco Typically Pays As Follows
• - .75% of incentive target for each 1% of revenue attainment up to 50% of quota;
• - 1.5% of incentive target for each 1% of attainment between 50% and 75%;
• - 1% of incentive target for each 1% of attainment between 75% and 100%; and
• - Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.