Senior Product Marketing Manager - Platform

Responsibilities

• You’ll develop and execute comprehensive go-to-market strategies for technology platforms, aligning marketing campaigns to achieve adoption and revenue goals.
• You’ll lead cross-functional launch teams to position new platforms, features, and capabilities, crafting narrative themes that differentiate our solutions in the market.
• You’ll create audience-segmented positioning, personas, and messaging frameworks that bring technical concepts to life through use cases and storytelling.
• You’ll serve as the voice of the market, synthesizing customer feedback, adopter flows, and competitive research to inform product roadmaps and demand generation strategies.
• You’ll partner with Field Marketing and Sales leadership to design standardized sales enablement tools, including battlecards, positioning guides, and presentation decks.
• You’ll supervise and mentor a team of three marketing professionals, establishing priorities, providing continuous coaching, and supporting professional development.
• You’ll collaborate with external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute key campaigns.

Requirements

• A college degree or equivalent practical experience.
• Minimum of 2 years of product marketing experience.
• Demonstrated experience supervising, coaching, or delegating work to team members.
• Strong written and verbal communication skills with the ability to convey complex ideas credibly across all levels of an organization.
• Proven strategic and analytical thinking skills to synthesize customer data, evaluate market trends, and make sound business decisions.
• Comfort navigating ambiguity and managing complexity while driving projects forward independently.
• Strong collaboration skills with a track record of building consensus across cross-functional, distributed teams.

Preferred

• 3 to 5 years of technology product marketing or SaaS experience.
• Working knowledge of Salesforce and PowerBI.
• Experience leveraging AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance (PMA) certification.

Benefits

• Benefits begin on your date of hire for regular full-time and qualifying part-time employees and their eligible dependents. Health coverage is also available to qualifying domestic partners; additional documentation may be required.
• Your health and well-being. Medical, dental, and vision coverage, an Employee Assistance Program, and 100% employer-paid life and accidental death and dismemberment (AD&D) insurance.
• Your financial future and learning. Competitive pay, a bonus plan, employer contributions to your 401(k), and an Education Assistance Program.
• Your time away. Paid time off, sick time, discretionary days, and paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.