Product Marketing Manager

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions.
• Lead go-to-market planning and execution for new products, enhancements, and releases.
• Conduct market, customer, and competitive research to identify opportunities and support product strategy.
• Create sales enablement materials, including presentations, battle cards, solution briefs, and case studies.
• Partner with cross-functional teams to support product adoption, customer engagement, and revenue growth.
• Develop product-focused content, including webinars, presentations, customer success stories, and thought leadership materials.
• Assist with product launch communications and customer-facing marketing initiatives.
• Monitor product marketing performance and recommend improvements based on customer feedback and market insights.
• Represent the organization at industry events, conferences, and customer meetings as needed.
• Performs other related duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field; or an equivalent combination of education and experience.
• 5+ years of product marketing, product management, healthcare marketing, or related experience.
• Demonstrated history of building tooling for go-to-market.
• Demonstrated experience with hands-on application usage of AI tools (i.e. Claude, Copilot, Lovable, etc.)
• Experience launching and marketing software or technology-based products.
• Strong communication, presentation, and stakeholder management skills.
• Ability to translate complex concepts into clear and compelling customer messaging.
• Technical Skills
• Proficient with Microsoft Office 365.
• Experience with CRM, marketing automation, analytics, and collaboration tools such as Salesforce, HubSpot, Power BI, Jira, or similar platforms.

Preferred

• Experience in healthcare technology, healthcare supply chain, analytics, or SaaS environments.
• Experience supporting enterprise software solutions.
• Knowledge of healthcare operations, procurement, or value analysis processes.

Benefits

• Competitive salary and performance bonus program
• Fully remote work environment
• Comprehensive benefits package including 401k match
• 19 days of PTO per year; 10 holidays per year
• Opportunity to work in a mission-driven organization where your work directly shapes clarity, confidence, and better outcomes across healthcare