Product Marketing Manager: Messaging & Commercialization

Responsibilities

• Build one source of truth for positioning, launch messaging, and sales enablement across all programs
• Interview prospective buyers and current clients, and turn what you learn into personas that cover needs, buying process, and common objections
• Turn clinical outcomes and product capabilities into value propositions reps can use live in deals
• Work with Product on launches, from defining customer value to go-to-market
• Write pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and demo and video scripts, and work with Marketing and Design to ship them
• Track whether new messaging is landing in rep conversations and deal outcomes, and fix it when it isn’t
• Run regular check-ins with Sales, Health Economics, and Customer Success to keep messaging current as programs change
• Keep the portfolio telling one connected Twin story, including at company all-hands and major partner presentations
• Other duties as assigned

Requirements

• 5+ years in product marketing, ideally at a health tech or B2B SaaS company with multiple products or segments
• Built personas from real buyer interviews, not just demographics
• Built a messaging framework that worked across more than one product
• Written sales and marketing content that reps actually use in deals
• Strong writing, from an executive narrative to a rep-ready talk track
• Skill with AI tools, plus the judgment to question their output and own the accuracy of your work
• A track record of working with Product, Sales, Marketing, Health Economics, and Customer Success without authority over them
• A high bar for accuracy
• Healthcare or employer benefits experience (strongly preferred)

Preferred

• Cardio-metabolic, digital health, or health plan/employer benefits experience
• RFI/RFP response experience
• Scripting or storyboarding video or demo content
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan