Director, Product Marketing

Requirements

• 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy
• Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve
• Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth
• Demonstrated ability to translate strategy into shipped, measurable results
• Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately.
• Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities
• Working fluency in acquisition and demand-generation channels (paid, search, SEO) sufficient to direct and evaluate specialist execution
• Experience defining success metrics, designing experiments, and translating data into strategic recommendations
• Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders
• Excellent writing skills, including the ability to adapt the same message for clients and for government or institutional partners

Preferred

• Experience in nonprofit, government, or another sensitive, highly regulated consumer category (healthcare, financial services, benefits), particularly where privacy and consent constraints limit standard marketing playbooks
• Familiarity with CRM and partner-tracking tooling (e.g., HubSpot, Airtable) and interest in improving how it's used
• Spanish-language fluency or experience overseeing multilingual campaign materials

Benefits

• Values: - Leadership and teammates who share a strong work ethic and values, and who respect and care for one another - A collaborative, cross-functional, hardworking, and joyful environment - Employee Enablement Support: - Laptop provided - A one-time $700 payment for remote environment setup; $200 stipend (in first paycheck) and up to $500 reimbursement, in accordance with our equipment policy - Cell phone and/or internet reimbursement of $50 per month - Professional Development: - $500 annual (per calendar year) stipend towards professional development; prorated at time of hire - Up to $500 of professional development funds can be rolled over each year, up to a maximum of $1000 - Training / guidance for staff required to utilize AI as part of their role, plus opportunities for employees to gain AI-related skills to support job and career growth - Retirement & 401k Plans: - Employees receive a 100% employer match on the first 3% of contributions. - Employees with 3+ years of service receive an additional 50% match on contributions between 3% and 5%, for a maximum employer contribution of 5% - Medical: - At least one no cost health insurance option for full-time employees for employee-only coverage - A minimum of 80% of the cost of dependent coverage - Remote Work: - Code for America employees may work remotely across the US - Code for America employees main residence must be within the US - Full-time employees work 40 hours per week, Monday - Friday - Collaborative working hours: we aim to hold all internal meetings between 10 AM - 3 PM PT. We expect all Code for America staff to be available during these set working hours - Time Off: - Open personal time off ( subject to manager approval ), a minimum of 14 paid holidays, and an org-wide closure from Christmas Day through New Year's Day - Paid sick time; up to 96 hours annually - 17 weeks of paid parental and family leave - 3 weeks of paid sabbatical after 5 years of service Timeline: From the time you are contacted by a Recruiter, you can expect a 1-2 month, or longer, hiring process. The specific hiring process and timeline goals for this role will be covered during the initial Recruiter phone screen. Code for America's standard interview process details are also available on our careers page. Equal Employment Opportunity: Code for America is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws. Code for America Workers United: This position is not covered by a Collective Bargaining Agreement between Code for America and Code for America Workers United, affiliated with OPEIU, Local 1010. The agreement was ratified on January 14, 2026, and is currently in effect. #LI-MD1 #LI-Remote