Senior Product Marketing Manager

Responsibilities

• Build the strategy and drive the execution of product launches and partnerships.
• Craft and execute market analysis and comprehensive marketing plans.
• Create digital marketing campaigns to drive awareness and demand.
• Partner with Corporate Marketing team to execute campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs.
• Deliver comprehensive Competitive Analysis to help inform and shape the product positioning and effectively differentiate the product in the market.
• Work closely with Field Enablement team to train and support the sales teams to articulate product positioning and advantages.
• Work closely with Market Research team to understand customer needs and competitive landscape and test all positioning and messaging.
• Serve as an internal business partner to all key constituents, especially Sales, Corporate Marketing and Product Management.
• Collaborate with all key cross-functional teams, including Product Management, Field Enablement, Digital Marketing, Curriculum Experts, Sales and Success Teams, and Event Marketing.
• Other duties as required.

Requirements

• Bachelor’s degree in related field and at least 5 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience.
• Demonstrated success working with Sales Leadership team.
• Knowledge of or ability to quickly develop a deep understanding of the K-12 marketplace and our company’s position within it.
• Strategic marketer with a passion for the customer.
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications.
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams.
• Experience with, and desire to work in a fast-moving environment.

Benefits

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off