Global Product Marketing Manager - Endoluminal

Responsibilities

• Own portfolio strategy: Define market opportunities, customer segments, positioning, competitive strategy, and commercialization priorities for Ion's software, AI, advanced imaging, and future innovations.
• Influence product direction: Bring customer insights, market research, field feedback, utilization trends, and competitive intelligence into product strategy, roadmap discussions, and investment decisions.
• Lead commercialization and launches: Develop and execute global launch strategies, launch readiness plans, and adoption programs for new software releases, imaging capabilities, and platform innovations.
• Develop portfolio narrative and customer value propositions: Translate technical capabilities into compelling clinical, operational, and economic customer benefits. Create positioning, messaging, sales enablement, and customer-facing content.
• Drive global adoption: Partner with Regional Marketing (US, APAC, EU) and Commercial teams to activate markets, accelerate adoption, share best practices, and support business growth worldwide.
• Monitor performance and identify growth opportunities: Evaluate launch performance, customer adoption, market trends, and competitive dynamics to inform future portfolio strategy and commercialization investments.

Requirements

• 6+ years in product marketing, product management, commercialization, or related go-to-market roles.
• Proven ability to develop and execute portfolio, product, or market strategies that drive adoption and business growth.
• Strong experience translating complex technical capabilities into compelling customer value propositions and messaging.
• Experience partnering with commercial teams to accelerate market adoption and commercial success.
• Strong strategic, analytical, and competitive assessment skills.
• Excellent communication, presentation, storytelling, and influencing skills.
• Deep understanding of customer decision-making and healthcare market dynamics.
• Bachelor's degree required.
• MBA, advanced scientific degree, or equivalent commercial experience preferred.

Preferred

• Experience in medical devices, software, AI, digital health, or other innovative healthcare technologies.
• Track record of launching and scaling products across global markets.
• Ability to influence product and commercial strategy through customer insights, market intelligence, and competitive analysis.
• Experience working across diverse global teams and geographies.
• Thrives in a fast-paced, collaborative, and evolving environment.

Benefits

• market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity.