Product Marketing Manager

Responsibilities

• Develop Market Insights: Research customer needs, industry trends, and competitors to identify opportunities for differentiation and inform go-to-market strategies.
• Drive Positioning and Messaging: Translate complex product capabilities into clear, compelling value propositions tailored to buyers and users across finance, accounting, project management, and operations.
• Lead Go-to-Market Initiatives: Partner with Product Management to plan and execute launches, releases, and enhancements, aligning cross-functional teams around messaging, deliverables, and success measures.
• Enable Sales and Customer-Facing Teams: Develop sales presentations, solution briefs, competitive battlecards, FAQs, and other resources that help teams communicate product value and address buyer objections.
• Champion AI-Enabled Marketing: Use AI tools and workflows to accelerate research, uncover insights, develop content, and improve efficiency while validating outputs and protecting confidential information.

Requirements

• 3-5 years of experience in product marketing, go-to-market strategy, or a related marketing role, ideally in B2B FinTech, accounting SaaS, ERP, or government contracting.
• Experience developing product positioning, messaging, value propositions, and marketing content for business audiences.
• AI-fluent, with practical experience using generative AI to improve research, analysis, content creation, or productivity.
• Strong communicator who can simplify complex concepts and connect product capabilities to meaningful business outcomes.
• Analytical and customer-focused, with the ability to turn research, data, and customer feedback into actionable recommendations.
• Ability to collaborate effectively across teams, manage multiple priorities, and take initiative in learning new products and industries.

Preferred

• Experience marketing ERP, accounting, financial management, or professional services automation software.
• Familiarity with platforms such as Unanet, Deltek Costpoint, NetSuite, Sage Intacct, Microsoft Dynamics, or similar enterprise applications.
• Understanding of government contracting financial workflows, including project accounting, timekeeping, indirect rates, resource planning, contract management, and compliance.

Benefits

• You will be eligible to participate in Unanet’s employee benefits plans and programs.
• You will be eligible for employee equity as well as discretionary bonus compensation, subject to plans that may be in effect from time to time.