Director, Product Marketing

Responsibilities

• Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s instructional and professional learning solutions that resonate with educators, administrators, and district leaders.
• Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution.
• Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies.
• Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
• Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
• Customer Advocacy: Closely partner with Customer Marketing to identify and showcase educator and district success stories that demonstrate product impact and demonstrate how products can be used to solve critical educator challenges.
• Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
• Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development.
• Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging.
• Champion a culture of innovation, accountability, and continuous improvement within the marketing organization.

Requirements

• Experience: 8+ years in product marketing or related roles, with at least 3 years in a leadership position.
• Required: Proven experience in the EdTech sector , with a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
• Education: Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
• Strong ability to translate research, data, and market insights into clear, compelling narratives
• Proven success leading complex, cross-functional initiatives in matrixed organizations
• Experience owning product launches and sales enablement for sophisticated or research-backed products
• Analytical mindset with experience defining KPIs and using performance data to guide decisions
• People leadership experience, with a focus on coaching, strategic growth, and high standards
• Experience in education, edtech, or research-driven environments strongly preferred

Benefits

• Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.