Senior Global Product Manager, Upstream Marketing

Minneapolis, MN (On-site)

$142K/yr – $160K/yrSenior Level7+ years expFull time

Posted 6 hrs ago

Job Summary

Own upstream marketing strategy and drive cross-functional product development from discovery through launch.

  • Lead the translation of customer needs into product features and value propositions.
  • Shape roadmaps, evidence plans, and lifecycle decisions across therapy areas.

Job Description

Responsibilities

  • Define global customer needs and product requirements through direct engagement with customers and commercial teams.
  • Collaborate with a cross-functional team including R&D and downstream marketing partners to translate customer requirements into meaningful product features and analyze trade-offs between customer needs, technical feasibility, risk, cost, and time-to-market.
  • Own upstream marketing deliverables for PDP phase/gate reviews for assigned programs
  • Identify, assess, and recommend new market opportunities including business case analysis, financial modeling, and competitive analysis to inform portfolio prioritization.
  • With the Global Upstream Marketing team, develop and execute product/therapy roadmap(s) and long-range product plans.
  • Develop compelling value propositions and strategic product positioning for assigned programs.
  • Integrate reimbursement, regulatory, and market access considerations early in product strategy and development.
  • Develop the claims matrix and, with Medical Affairs and cross-functional teams, the evidence plan for new products.
  • Drive launch readiness and transition new products to downstream marketing for commercial execution.
  • Own upstream inputs to post-market lifecycle decisions, including enhancements, cost reduction, SKU rationalization, and end-of-life strategies.

Requirements

  • Bachelor’s degree with 7+ years of upstream marketing, product management, marketing strategy, or related experience (5+ years with a master’s degree)
  • Medical device or healthcare industry experience required
  • Excellent oral and written communication skills
  • Strong interpersonal skills with the ability to influence and lead others
  • Ability to travel up to 20% domestically and internationally, to meet with customers, attend scientific conferences, and evaluate new technologies

Preferred

  • Demonstrated experience using qualitative and quantitative VoC research practices and translation of user needs to product requirements
  • Proven ability to develop business assessments, strategies, and tactics to drive business objectives
  • Financial modeling, forecasting, planning, and analytical skills
  • Ability to understand complex technical product information
  • Ability to learn and become a subject matter expert across multiple therapy areas
  • Strong organization and prioritization skills with the ability to manage several projects simultaneously
  • Ability to perform under pressure and in a dynamic environment
  • High degree of initiative, motivation, and accountability for results
  • Solution-oriented problem solver
  • Project management experience

Benefits

  • Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
  • Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
  • Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
  • Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
  • Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
  • Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
  • Competitive Compensation: The compensation range for this position is $142,000 - $160,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
Coloplast logo

Coloplast

3.7 Glassdoor

Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs. We call this intimate healthcare.Closeness to all customers makes this possible. We listen to better understand needs and respond by finding new ways to do things better together. We lead the way by bringing the best ideas first and fast to market in the form of medical devices and service solutions. Deeply private and personal medical conditions are our focus. Our passion to make a real difference to people’s lives is what drives and unites us. Our culture supports high ambitions and releases the full potential of our own people to achieve them. Our business includes Ostomy Care, Continence Care, Advanced Wound Care, Interventional Urology and Voice & Respiratory Care. We operate globally, employing more than 16,500 people.

Founded in 1957
Humlebæk, Capital Region of Denmark, DNK
9.9K employees (400 in marketing)
70% recommend to a friend
88% CEO approval

Salaries

Posted range

$142K/yr – $160K/yr

Taken straight from the job posting.

The middle of this range ($151K) is 6% below the median base salary for Senior Product Marketing Manager roles in the United States ($161K).

Senior Product Marketing Manager median pay in the United States

$161K/yr

Most pay falls between $135K and $179K. Based on 207 salaries.

See all Coloplast salaries

Marketing Team

Marketing Team Size
400 (4% of company)
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 3 years ago

Funding History

  • Aug 2023
    Post IPO Equity • $1.3B

Traffic Signals

Monthly Visitors
149.1K
Traffic Source Mix
Search
32.3%
Direct
44.9%
Referral
13.1%
Social
8%
Paid
1.3%

Headcount Trend

Current headcount: ~9.9K
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Senior Global Product Manager, Upstream Marketing

Coloplast · Minneapolis, MN · On-site