Sr. Product Marketing Manager, Government

Responsibilities

• Position the value - Define and evolve the public sector value narrative: what Chainalysis enables, why it matters, and why we are meaningfully different. - Build messaging for priority buyer and user personas, from agency leaders to investigators, intelligence analysts, regulators and tax specialists. - Create the narratives, proof points, and strategic assets that help sellers communicate differentiated value with conviction. - Own public-sector competitive intelligence, translating market moves into clear offensive and defensive positioning for deal teams. Turn value into solutions - Partner with Product, R&D, Marketing & Communications, and subject-matter experts to translate innovation into compelling industry solutions, use cases, and sales plays. - Lead go-to-market planning for launches, major releases, platform capabilities, and commercial offerings. - Shape customer-facing value narratives for pricing, packaging, and usage-based commercial models, including business cases, operational value and mission impact. - Bring a customer lens to product and market decisions: explain not only what a capability does, but how it advances the customer’s mission. Win and learn in market - Produce the strategic content that moves government opportunities forward: first-call decks, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays. - Partner with Product, Product Marketing, GTM & Enablement teams to scale the strongest narratives into field tools and enablement. - Bring customer, field, partner, and competitive insight back into the work — sharpening positioning, converting market evidence into credible stories, and building repeatable use cases.

Requirements

• 5–8 years in product, solutions, industry, or B2B enterprise technology marketing, with experience marketing to public-sector customers across law enforcement, intelligence, regulatory or tax functions.
• A demonstrated ability to build positioning and messaging that changes how customers and sellers see a problem—not simply content that fills a library.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• Strong understanding of public-sector buying journeys, decision-making processes and mission-oriented sales motions.
• The ability to connect technical capabilities to mission and operational value for both executive buyers and hands-on users.
• A collaborative self-starter, comfortable working across R&D, Sales, technical and revenue teams, and senior leaders to drive ambiguous, multi-stakeholder work forward independently.