Sr. Product Marketing Manager, Enterprise

Responsibilities

• Provide strategic product marketing direction across the Enterprise business while partnering with cross-functional teams in Product, Technology, Sales, Customer Success, and Marketing.
• Lead go-to-market strategy and launches for new Enterprise solutions, services, and capabilities, ensuring cross-functional alignment, sales readiness, and successful market adoption.
• Work with stakeholders to write and develop brand-consistent positioning and messaging in alignment with the sales and customer journey and ensure these are effectively communicated to target audiences via the Demand Generation team.
• Serve as the voice of the market by gathering customer, prospect, and sales insights and translating them into actionable recommendations for product strategy, positioning, and go-to-market priorities.
• Partner with Sales and Customer Success to develop strategies that strengthen customer adoption and satisfaction, support retention, and identify opportunities to expand the use of Enterprise solutions and services.
• Create content to support campaigns, including sales tools, training materials, campaign playbooks, and lead follow-up resources that prepare Sales to effectively engage prospects.
• Deliver executive-level presentations, lead strategic workshops, and facilitate informational sessions for internal and external stakeholders to effectively position and promote Enterprise solutions.
• Partner on event and conference strategy and attend key events to effectively showcase Enterprise positioning, messaging, competitive differentiation, and solution value to generate interest and drive leads.
• Develop and maintain competitive intelligence, including battlecards, positioning, key differentiators, and competitive talk tracks that strengthen sales effectiveness.
• Analyze product and market trends and potential opportunities, providing insights and recommendations to guide research, planning, and development.

Requirements

• A Bachelor’s degree.
• A minimum of 4 years of client-facing marketing and/or sales experience, preferably in the fields of education and/or technology. Product and enterprise marketing experience in EdTech SaaS is a plus.
• Strong understanding of emerging marketing trends, technologies (especially Salesforce), and integration strategies.
• Strong ability to identify, prioritize, and execute product marketing objectives to grow market share, strengthen customer retention and expansion, and drive revenue.
• Ability to consistently meet deadlines and, on occasion, turn projects around in a short timeframe.
• Success in managing and delivering virtual and/or live events and conducting compelling presentations—both internally and externally.
• Ability to make data-informed decisions and track ROI.
• Strong analytical and critical-thinking skills.
• Excellent communication skills (verbal and written).
• A resourceful, proactive, and self-directed approach, with the ability to take ownership and move work forward.

Benefits

• The pay range for this position is between $95,000 - $105,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.
• Click here to learn more about our benefit offerings.