Associate Director, Marketing - Biosimilars & Women’s Health

Responsibilities

• Contribute to the development of value proposition strategies that effectively communicate the benefits, outcomes, and cost-effectiveness of products to payers and other organized customers.
• Collaborate closely with the biosimilar/fertility team to align go-to-market strategies with overall Meitheal strategy, ensuring appropriate consistency.
• Work in concert with internal stakeholders to ensure alignment of pricing and contracting strategies with overall commercial objectives and biosimilar/fertility strategy.
• Monitor competitive pricing and contracting activities, and proactively identify opportunities and threats to inform strategic decisions including pricing and contracting.
• Oversee the implementation of contract strategies and contracting platforms, including bid processes, negotiations, and pricing analytics.
• Coordinate operational activities such as rebates, chargebacks, and government reporting, ensuring compliance with pharmaceutical regulations.
• Work with Biosimilar Operations team to support development of reimbursement programs, physician and patient resources to address barriers to access of Meitheal products including, but not limited to coding and billing guides, patient copay programs etc.
• Coordinate with external experts and internal teams as needed to facilitate informed decision making with respect to go-to-market strategies required for successful launch of Meitheal Biosimilar platform.
• Execute contract strategies tailored to the unique landscape of biosimilars, ensuring alignment with business goals and regulatory requirements.
• Manage operational budgeting and forecasting processes, ensuring financial justification for contract strategies and offerings based on ROI and sound business judgment.

Requirements

• The successful candidate will be able to work across a broad range of therapeutic areas and understand how to communicate value in the biosimilar industry, where clinical novelty is not the main differentiator. This is a role is a great fit for someone with a strong execution focus and creative/efficiency mindset that is comfortable in a build environment without rigid, established processes.
• Demonstrated experience developing and executing marketing strategy, brand plans, promotional content, or commercial materials in a regulated healthcare environment.
• Experience participating in a promotional, medical-legal-regulatory, or comparable review and approval process.
• Working knowledge of applicable pharmaceutical advertising and promotional requirements, industry standards, and internal compliance practices.
• Experience with product launch planning, positioning, messaging, market research, congress planning, and commercial readiness activities.
• Experience managing marketing agencies, creative agencies, research vendors, or other external partners.
• Ability to work effectively with Medical, Legal, Regulatory, Clinical, Market Access, Sales, and other cross-functional teams.
• Demonstrated ability to manage multiple projects and deliverables with strong organization and follow-through.
• Willingness and ability to travel for company meetings, agency meetings, congresses, and other business needs.

Preferred

• Strongly Preferred: - Biosimilar industry experience. - Experience with customer relationship management systems, marketing automation platforms, or commercial analytics tools. - Ability to contribute expertise to additional marketing tasks as requested e.g., Hub services, Market Access, Corporate initiatives.

Benefits

• What We Offer - Competitive pay and medical, dental, and vision insurance - Flexible spending accounts - Long- and short-term disability insurance, as well as life insurance - 401(k) plan with match - Competitive PTO and company-paid holidays - Paid parental leave (maternity & paternity) - Employee assistance program