Healthcare Product Marketer

Responsibilities

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
• Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
• Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
• Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
• Support and evolve strategic partner and channel marketing collaboration, where applicable
• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools

Requirements

• 7+ years of B2B product marketing experience in healthcare IT, digital health, or clinical technology.
• Bachelor’s degree in marketing, communications, business, or related field (Master’s preferred)
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools
• Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
• Adept at managing external vendors, freelancers, and agencies
• Comfortable navigating ambiguity and adjusting to evolving business and market needs
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
• Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom

Benefits

• FDB offers competitive salaries and extensive benefits – including medical, dental, vision, long term disability, life insurance, and matching 401k.