Product Marketing Manager

Responsibilities

• Positioning and messaging: Own PAR OPS & POS positioning, value propositions, and messaging for each module and buyer persona, including operators, franchisees, CFOs, and above-restaurant leaders.
• Go-to-market launches: Plan and run launches for new PAR OPS & POS capabilities, such as AI-driven forecasting, delivery loss recovery, and franchisee reporting. Coordinate readiness across product, sales, support, and marketing.
• Market and customer insight: Run win/loss analysis, customer interviews, and market research. Feed findings back to product management to shape the roadmap.
• Competitive intelligence: Track back-office, inventory, labor, and restaurant analytics competitors. Build and maintain battlecards and objection handling for sales.
• Sales enablement: Create pitch decks, demo narratives, ROI and business-value tools, one-pagers, and training. Help sales tell a consistent story from first call to close.
• Customer proof: Build case studies, references, and quantified results with customer success, especially margin recovered and hours saved.
• Content and campaigns: Partner with demand generation and content teams on campaigns, webinars, web pages, and trade show presence for PAR OPS & POS.
• Platform story: Show how PAR OPS works with PAR POS and the rest of the PAR platform to drive cross-sell and unified-platform deals.
• Pricing and packaging input: Support product and finance on packaging, bundles, and pricing for PAR OPS modules.

Requirements

• 5+ years of product marketing experience in B2B SaaS, including at least 2 years owning go-to-market for a product line.
• A track record of launching products and features that hit adoption or pipeline targets.
• Strong positioning and messaging skills, with writing samples that make complex, data-heavy products easy to understand.
• Experience building sales enablement that reps use, such as pitch decks, battlecards, and ROI tools.
• Comfort with operational and financial concepts like food cost, labor cost, margin, and ROI.
• Experience running customer interviews, win/loss programs, or market research and turning findings into action.
• Ability to work across product, sales, and customer success without direct authority.
• Bachelor's degree in marketing, business, or a related field, or equivalent experience.

Preferred

• Experience marketing restaurant technology, hospitality software, or retail operations software.
• Familiarity with back-office categories like inventory management, labor scheduling, business intelligence, or loss prevention.
• Experience marketing AI or analytics products to non-technical buyers.
• Experience selling into both enterprise brands and multi-unit franchisees.