Senior Product Manager-Upstream Marketing Lead (Remote)
Bausch Health Companies Inc.
Bothell, WA (Remote)
$132K/yr - $182K/yrIn-houseFull-timeSenior level8+ years exp.
10 hrs ago
Product Marketing Manager
Newton, MA (Remote)
$84K/yr – $96K/yrMid Level5+ years expFull time
Posted 10 hrs ago
Job Summary
Own and drive multi-channel marketing, market insights, and go-to-market campaigns for Bright Horizons childcare programs, focusing on enrollment growth and revenue.
Job Description
Responsibilities
- Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
- Conduct market research and competitive analysis to inform product positioning and differentiation.
- Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns.
- Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
- Track and analyze key metrics to measure the impact and success of marketing campaigns.
- Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
Requirements
- Bachelor's degree in Marketing
- In lieu of a degree an additional 5 years of experience may be considered
- 5 years in Marketing (preferably in the early education/childcare/preschool industry)
Preferred
- Proven experience in marketing, preferably in the childcare or education industry.
- Work autonomously and consult with necessary parties on key decisions.
- Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
- Adept at managing tight timelines, competing priorities, and projects that span multiple departments
- Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
- Demonstrated success in developing campaigns that measurably generate interest in a product or service
- Strong verbal and written communication skills
- Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Benefits
- Medical, dental, and vision insurance
- Paid vacation, sick, holiday, and parental bonding leave
- 401(k) retirement plan
- Long-term and short-term disability insurance
- Life insurance
- Money-saving discounts and financial planning tools
- Tuition assistance and education coaching
- Caregiving support and resources for the children and adults in your family
- Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness
Salaries
Posted range
$84K/yr – $96K/yr
Taken straight from the job posting.
The middle of this range ($90K) is 24% below the median base salary for Product Marketing Manager roles in the United States ($118K).
Product Marketing Manager median pay in the United States
Most pay falls between $101K and $145K. Based on 472 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
2
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