Senior Product Marketing Manager

Responsibilities

• Own positioning and messaging for customer segments, buyer personas, and markets across the United States, Canada, Australia, and New Zealand.
• Build the product marketing function, assess existing materials, and establish a practical playbook.
• Lead go-to-market strategy and execution for product, partner, and feature launches across multiple markets.
• Create and maintain sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
• Work cross-functionally to improve how construction customers discover and adopt the product.
• Develop AI-enabled workflows for competitive monitoring, customer research, content drafting, and sales enablement.
• Lead positioning and messaging for a website rebuild.
• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.
• Support regional marketing managers with messaging and positioning guidance.

Requirements

• Five to eight years of product marketing experience in B2B SaaS, including marketing to traditional, process-heavy industries.
• Experience building a product marketing function from the ground up and contributing within established product marketing teams.
• Experience owning product marketing for a B2B SaaS business serving large organizations with fast-paced sales cycles.
• Experience managing product marketing across multiple regions and leading end-to-end go-to-market launches.
• Ability to work independently in an evolving function and collaborate effectively with Product, Sales, and senior leaders.
• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
• Must be authorized to work in the United States without visa sponsorship.

Preferred

• Construction technology, property technology, or related industry experience is valuable, as is experience marketing to technical or field-based buyers.