Product Marketing Manager

Responsibilities

• Positioning & messaging
• Own Halcyon’s product positioning and messaging across the full platform.
• Turn complex energy/regulatory workflows into clear, differentiated narratives that resonate with distinct personas.
• Build the “why us” story versus both tech/data competitors and service-led incumbents.
• GTM strategy, packaging & pricing
• Lead packaging and bundling strategy across products (and how that maps to segments and use cases).
• Partner with leadership on pricing — providing input on value metrics, tiers, and willingness-to-pay signals (you won’t be doing this alone, but you will shape it).
• Lead the move from selling individual products to selling the platform: messaging, packaging, pricing input, and ICP prioritization.
• Translate market signal into practical GTM choices: ICP clarity, use-case focus, and channel strategy.
• Launches & enablement

Requirements

• 5–8+ years in product marketing, GTM strategy, product strategy, energy research/insight, or a closely related role.
• Deep familiarity with energy workflows, including:
• How stakeholders use regulatory data and proceedings (e.g., rate cases, IRPs, CPCNs, RFPs, resource adequacy, emissions compliance, etc) to inform market evaluation and commercial growth opportunities
• How IPPS, developers of power and powered resources use data platforms to automate workflows
• How finance professionals and capital allocators use intelligence software to power investment decisions
• Proven ability to create crisp messaging from ambiguity and get cross-functional adoption.
• Strong writing and storytelling instincts—clear, precise, and customer-native.

Preferred

• Experience taking a company from selling individual products to selling a platform.
• Experience marketing data platforms or intelligence software.
• Track record working across enterprise motions (or bridging product + sales in a scaling company).
• “Technical enough” to partner effectively with engineers and product—comfort with concepts like data coverage, provenance, update cadence, entity resolution, and alerting/agentic workflows.