Senior Product Marketing Manager

Responsibilities

• Bring new products to market
• - Develop creative assets and launch plans that help new products find their audience.
• - Build always-on promotion that keeps products growing well beyond launch day.
• - Own curated social and email promotion for these brands, plus additional organic channels.
• Power new advertising products
• - Create marketing materials and promotional assets for new advertising products, equipping sales teams to sell them with confidence.
• Execute our video strategy
• - Build and maintain the creative playbook that puts our video strategy into action, on and off platform.
• - Coach editorial teams to bring video into their stories, create their own, and know when original video beats wire content.
• Elevate social content

Requirements

• 5+ years in product marketing, content marketing, digital marketing, or a similar role, ideally in media or publishing.
• A track record of independently executing promotional plans, from concept to results.
• Strong working knowledge of video best practices, including vertical and short-form video across platforms.
• Experience developing creative concepts and producing promotional assets, including social graphics, email, and short-form video.
• Hands-on experience managing social media across multiple platforms.
• Confidence using data to measure performance and refine your approach.
• Excellent writing, communication, and project management skills.

Preferred

• Work in local media, publishing, or a related industry.
• Content and social automation tools.
• Video syndication or video monetization.
• B2B or advertising product marketing.

Benefits

• Lee Enterprises offers competitive wages in a dynamic, interesting work environment with career growth opportunities.
• We offer an extensive benefit program that can be personalized to your needs.
• Our benefit program includes medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance.
• In addition, we offer a 401K retirement plan with company match.
• We also offer generous paid time off to allow the flexibility to balance personal life and work.
• This includes paid parental leave for new parents.