Responsibilities

• Lead the market strategy for AI across Justworks. In this role, you will shape how customers understand, trust, and adopt AI-powered capabilities while helping define the role AI plays in the future of our platform.
• Partner closely with Product, Engineering, Design, and Go-to-Market teams to bring new innovations to market, influence investment decisions, and ensure our AI strategy delivers meaningful value for customers and the business.
• Translate complex capabilities into compelling customer outcomes and translate market insights into product decisions and prioritization.
• Influence product direction, defining market opportunities, and leading cross-functional teams through ambiguity to bring new categories of innovation to life.
• Own the strategic narrative for AI across the Justworks platform—defining how AI-powered capabilities support our platform vision, differentiate us in the market, and create value for customers.
• Develop go-to-market strategies for major AI innovations, ensuring clear positioning, strong differentiation, and coordinated execution across Product, Marketing, Sales, and Customer Success.
• Guide launch readiness across teams, ensuring AI innovations are effectively positioned, enabled, and adopted in market.
• Define commercialization strategies for AI-powered experiences, including packaging recommendations, value articulation, customer education, and activation plans.
• Partner with Growth, Lifecycle Marketing, Sales, and Customer Success to drive awareness, usage, and long-term engagement with AI-powered capabilities.
• Measure and optimize the success of AI initiatives through adoption, retention, customer satisfaction, and business impact metrics.

Requirements

• Minimum of 8-12 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function
• Experience owning positioning, go-to-market strategy, and commercialization for complex products, platforms, or emerging technologies
• Strong understanding of AI technologies, trends, and market dynamics, with the ability to translate technical capabilities into clear customer value and compelling market narratives
• Outstanding storyteller: synthesize customer, market, competitive, and product signals into clear narratives tailored to audiences ranging from customers and prospects to executives and product leaders
• Demonstrated ability to influence product strategy, roadmap decisions, and investment priorities through market intelligence, customer research, and business insight
• Proven experience leading highly cross-functional initiatives and influencing senior stakeholders across Product, Engineering, Revenue, Marketing, Legal, and Operations without direct authority
• Comfort operating in ambiguity and defining strategy in rapidly evolving markets where customer needs, technologies, and competitive dynamics are constantly changing
• Strong analytical and strategic thinking skills, with experience evaluating product adoption, customer engagement, market opportunities, and business impact
• Experience in HR technology, fintech, payroll, workforce management, productivity software, or other SMB-focused platforms is a plus
• The base wage range...

Preferred

• Direct experience marketing AI-powered products
• Experience in HR technology, fintech, payroll, workforce management, productivity software, or other SMB-focused platforms is a plus

Benefits

• great benefits
• wellness program offerings
• company retreats
• Total Rewards @ Justworks (perks and benefits)