Responsibilities

• Own core product positioning and messaging across the portfolio, ensuring consistency from category narrative down to individual feature messaging
• Translate product capabilities into business value propositions for HR, Total Rewards, People Analytics, and executive buyer personas
• Partner with brand/creative and content to make sure messaging shows up correctly everywhere it lives — web, sales collateral, campaigns, and thought leadership
• Build and maintain sales enablement materials that are detailed, accurate, and usable in real deals — battlecards, decks, one-pagers, objection handling guides
• Run regular touchpoints with sales to understand what's working, what's missing, and where reps are getting stuck
• Be the fast, responsive point of contact when sales needs something to close or advance a deal
• Own our competitive intelligence program: tracking, analysis, and enablement against key competitors
• Translate competitive intel into materials sales can use in real time, not just reference documents that sit unused
• Lead go-to-market planning and execution for product launches and major feature releases
• Partner with product management to represent the voice of the customer and the field back into the roadmap

Requirements

• 7+ years in product marketing, with meaningful experience in B2B SaaS; direct experience in HR tech, compensation, or a related HR/People space is a strong plus but not required
• A track record of building enablement and messaging that sales actually uses — not just materials that look good in a review
• Strong competitive intelligence chops: research, synthesis, and translating findings into something usable
• Genuinely collaborative — this function sits at the center of a lot of teams, and you need to be someone people want to loop in, not work around
• Comfortable operating as both strategist and doer — this role requires rolling up your sleeves alongside setting strategy
• Sharp, clear writer and communicator who can flex between exec-level narrative and field-level detail
• High responsiveness and follow-through; sales and cross-functional partners should feel like requests don't disappear into a queue

Preferred

• direct experience in HR tech, compensation, or a related HR/People space is a strong plus but not required

Benefits

• 💰 Competitive Compensation. For this role our salary is targeted at $180,000 -$220,000 per year. Final offer amounts are determined by factors such as experience and expertise. We take a geo neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.
• 🏆 Syndio Equity. So you can share in Syndio’s success.
• 🏝 Flexible Vacation Policy. We encourage our team to recharge when they need to, plus paid sick & safe time, compassion leave, and voting leave.
• P aid parental leave
• 🩺 Medical, Dental, Vision. Syndio pays 90% of employee premiums, and 50% for dependents.
• 🏥 Life Insurance & Disability. Syndio covers the full premium.
• 🏦 401(k). To help you save for your future
• Fully remote model - #LI-Remote