Responsibilities

• Translate marketing strategies into technical requirements by partnering closely with IT and Engineering teams.
• Develop and execute customer retention and churn mitigation strategies that increase subscriber engagement and loyalty.
• Design and launch innovative testing roadmaps that uncover new opportunities to reduce churn and improve customer lifetime value.
• Lead lifecycle marketing initiatives focused on engagement, upsell, cross-sell, personalization, and automation.
• Serve as the marketing lead for subscription package strategies, representing best practices across cross-functional initiatives.
• Partner with Governance, CRM, Revenue Marketing, Engagement Marketing, Analytics, and Product teams to deliver integrated customer experiences.
• Build measurement frameworks and KPI dashboards to evaluate campaign success, subscriber retention, engagement, and revenue growth.
• Leverage customer insights, behavioral data, segmentation, and campaign performance to optimize existing customer journeys and identify new opportunities.
• Develop business cases and cost-benefit analyses that demonstrate the value of strategic initiatives.
• Provide regular updates and strategic recommendations to senior marketing leadership while proactively identifying risks and solutions.

Requirements

• Experience developing retention, lifecycle, or churn mitigation strategies for subscription-based businesses.
• Experience communicating marketing capabilities and testing strategies to technical delivery teams and contributing to technical requirements.
• A track record of independently leading enterprise-level strategic initiatives from discovery through execution.
• Experience creating strategic roadmaps and managing complex portfolios with measurable business outcomes.
• At least 2 years of communications, lifecycle marketing, or campaign strategy experience within a mid-sized or large enterprise.
• Experience with streaming, app-based subscription, or video on demand platforms is highly preferred, though candidates from other subscription industries are encouraged to apply.

Preferred

• Expertise in lifecycle marketing, customer retention, and strategic testing.
• Strong understanding of customer segmentation, behavioral marketing, personalization, and marketing automation.
• Ability to influence cross-functional stakeholders across Marketing, CRM, Governance, Revenue Marketing, Product, Analytics, Engineering, and IT.
• Experience presenting strategy, performance, and recommendations to executive leadership (AVP/VP level).
• Strong business acumen with experience developing business cases and evaluating ROI.
• Excellent problem-solving skills with a solution-oriented mindset and a passion for continuous improvement.

Benefits

• Once you join our team, you would get the opportunity to work with experienced leaders who provide the tools and training necessary for you to contribute to the continued success of our client’s organization.
• In addition, our comprehensive and competitive benefits program is designed to support the health, financial well-being, and work-life balance of our employees.
• Eligible team members have access to multiple medical plan options, along with dental and vision coverage which include the options to choose either a Health Savings Account (HSA) or a Health Reimbursement Account (HRA) to help manage healthcare costs.
• In addition, we offer a Flexible Spending Account (FSA) for commuter transit costs to set aside funds on a pre-tax basis.
• We also provide company-sponsored life and disability insurance to protect employees and their families, as well as voluntary benefit options for additional financial security.
• To support long-term financial planning, employees may participate in our 401(k) retirement savings plan and time out of the office programs such as paid holidays, vacation and sick leave, reinforcing our commitment to flexibility, wellness, and sustainable career growth.