Principal Product Marketing Manager, Asana Service Management

San Francisco, CA (Hybrid)

$207K/yr – $243K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

You will own the end-to-end GTM for an enterprise ITSM/ESM product, shape messaging for CIOs, lead product launches, and enable sales with strategic materials while aligning Product, Partnerships, and Sales and iterating positioning from performance data and feedback.

Job Description

Responsibilities

  • Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.
  • Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
  • Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
  • Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
  • Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
  • Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.

Requirements

  • Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
  • Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.
  • Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.
  • Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.
  • Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.
  • Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
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Asana

4.0 Glassdoor

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
196 (5% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

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