Product Marketing Analyst

USA (Remote)

$72K/yr – $108K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own end-to-end digital marketing campaigns across channels and lifecycle stages, driving execution, analytics, and optimization while coordinating cross-functional partners and maintaining data hygiene.

  • Campaign setup, targeting, tracking, QA and asset implementation
  • Performance analysis, dashboards, and optimization recommendations
  • Collaboration with marketing and sales for insights and improvements

Job Description

Responsibilities

  • Support the execution of integrated digital marketing campaigns across channels including email, paid media, web, webinars, and events
  • Build and manage campaign workflows within marketing automation and CRM platforms (e.g., campaign setup, targeting, tracking, and QA)
  • Implement campaign assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs
  • Ensure campaigns align to product launches, go-to-market timelines, and buyer journey stages
  • Coordinate with cross-functional partners to ensure accurate execution, timely deployment, and smooth handoffs
  • Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue
  • Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance
  • Track digital behavior and campaign responses to inform optimization recommendations
  • Partner with marketing and sales teams to identify trends, insights, and opportunities for improvement
  • Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting

Requirements

  • 2–4 years of experience in digital marketing, campaign analytics, demand generation, or marketing operations
  • Familiarity with digital channels including email, paid media, websites, webinars, and virtual events
  • Strong analytical and problem-solving skills, with comfort working in data, dashboards, and reports
  • Ability to manage multiple campaigns and priorities with attention to detail
  • Strong written and verbal communication skills
  • Manage regulatory approvals process and posting documents to sharepoint and showpad.

Preferred

  • Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce) preferred
  • Interest in B2B marketing, enterprise software, or healthcare technology preferred

Benefits

  • Remote first / work from home culture
  • Flexible vacation to help you rest, recharge, and connect with loved ones
  • Paid leave benefits
  • Health, dental, and vision insurance
  • 401k retirement savings plan
  • Infertility benefits
  • Tuition reimbursement, life insurance, EAP – and more!
Merative logo

Merative

Merative is a data, software and technology partner for the health and government social services industries, working with providers, health plans, employers, life sciences companies and governments. With trusted technology and human expertise, the company works with clients to drive real progress. Merative helps clients orient information and insights around the people they serve to improve decision-making and performance.Merative, formerly IBM Watson Health, became a new standalone company as part of Francisco Partners in 2022.Learn more at merative.com.

Founded in 2022
Ann Arbor, Michigan, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
38.8K
Monthly Google Ads Budget
$5K
Traffic Source Mix
Search
47.5%
Direct
42.4%
Referral
7.2%
Social
1.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Median Career Experience
14 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Series A, 8 years ago

Funding History

  • Mar 2018
    Series A

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