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Asana

Brand

4.0
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.
Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
asana.com
73% recommend to a friend
51% positive business outlook

People

Marketing leadership

Jessica Cobarras
Jessica Cobarras
Chief Marketing Officer (Interim)
At the company for 3 years 5 months
Matt Maynard
Matt Maynard
VP, Global Brand, Advertising, & Communications
At the company for 5 years 3 months
Jessica (Liu) Kircher
Jessica (Liu) Kircher
VP, Campaigns, Events & Community Marketing
At the company for 2 years 10 months
Eric Bensley
Eric Bensley
Head of Product Marketing & Corporate Messaging
At the company for 3 years 3 months

Hiring contacts

Jodi Grigas (she/her)
Jodi Grigas (she/her)
Head of People Partners, Business (Revenue, Marketing, Business Technology, IT)
At the company for 5 years 2 months
Nguyet Tran Yang, PHR
Nguyet Tran Yang, PHR
Senior HR Business Partner, Product & Marketing
At the company for 2 years 9 months

Hiring activity

Open marketing jobs over time

29 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$453.2M

Last raise

Undisclosed, 6 years ago

Funding history

Aug 2020

Funding Round Asana

Jun 2020

Debt Financing Asana · $200M

Apr 2020

Debt Financing Asana · $40M

Mar 2020

Venture Round Asana

Feb 2020

Secondary Market Asana

Nov 2018

Audience

Monthly website visitors
38.4M
Month over month+2.3%
Quarter over quarter-2.8%
Top sourceDirect (76.1%)
Ad budget per month$1.9M
Average search rank42.9
Traffic source mix
Direct
76.1%
Search
20.1%

News

Asana Launches Asana Gov, a Secure Platform for Delivering Mission-Critical Programs
Nov 19, 2025 • Asana
Assessing Asana (ASAN) Valuation as Tech Stocks Face Sector-Wide Pullback
Nov 5, 2025 • Yahoo Finance
Asana’s New Product Chief Says AI Agents Are the Future of Knowledge Work
Nov 5, 2025 • Newsweek

Links

asana.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +21.3% year over year

Series E Asana · $50M

Referral
3.1%
Social
0.4%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

628.1K

12-mo growth

—

Monthly growth

+2.2%

Salaries

Typical salary range

$182,000 – $207,000

/ yr

Median base

$195,000

Median total

$195,000

Median experience

8 years

Submissions

12

Pay by role

Product Marketing

5 submissions

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Contribute

Open positions29 open marketing positions

Asana logo

GTM Partner Acquisition & Development

Asana

San Francisco, CA (Hybrid)

$255K/yr - $296K/yrIn-houseFull-time
2 days ago
Asana logo

Head of Marketing Operations

Asana

San Francisco, CA (Hybrid)

$277K/yr - $326K/yrIn-houseFull-timeSenior level
6 days ago
Asana logo

Social Media Lead

Asana

Chicago, IL (Hybrid)

$147K/yr - $167K/yrIn-houseFull-timeSenior level8+ years exp.
2 weeks ago
Asana logo

Brand Designer

Asana

San Francisco, CA (Hybrid)

$146K/yr - $166K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Asana logo

GTM Systems and Business Process Manager

Asana

San Francisco, CA (Hybrid)

$185K/yr - $210K/yrIn-houseFull-time
3 weeks ago
Asana logo

Head of SEO & AEO

Asana

San Francisco, CA (Hybrid)

$218K/yr - $256K/yrIn-houseFull-timeSenior level10+ years exp.
5 weeks ago
View all 29 jobs

Asana insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2008
Headquarters
San Francisco, California
Employees
1001-5000
21.3% growth last 12mo
Marketing team
322
8% of company
83 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 21.3% last 12 months · More mature · Last funding 3+ years ago
Trend
2023-02-27 -> 2025-12-01
Headcount (12 months)
+21.3%
Last funding round
68 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
38.4M
Month over month+2.3%
Quarter over quarter-2.8%
Top sourceDirect (76.1%)
Traffic source mix
Direct
76.1%
Search
20.1%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
39 competitor sites
Search traffic: 544.7K organic clicks / 219.8K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-2,474
Ad budget per month
$1.9M
Average search rank
42.9
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
7.8 / 5
53 reviews saved
Reviews month over month
—
Reviews quarter over quarter
+4.9%
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

628.1K

12-mo growth

—

Monthly growth

+2.2%

Job openings

Shows open jobs, growth, and role changes.

Main result
17 open jobs
Open jobs trend: —
Trend

Gartner

Shows Gartner reviews and listed products.

Main result
1,971 Gartner reviews
Asana's enterprise work management platform empowers organizations around the world to connect work to goals. Over 169,000 paying customers rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches -- all with enterprise-grade security features. With Asana, organizations can put goals into action, automate workflows across teams, and scale with ease.
Listed products
1
Reviews
1,971
Employee range
1,001 - 5,000

Marketing team size

Shows saved marketing team size.

322
8% of the company • 83 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 322.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
4 / 5
Work-life balance
4 / 5
Culture
4.2 / 5
Diversity & inclusion
4.3 / 5
Recommend to a friend
73%
Positive business outlook
51%

Funding

Shows saved funding data.

Total funding
$453.2M
Last raise
Undisclosed
6 years ago
Funding details
Amount raised
$453.2M
Last round
Undisclosed
Last fundraise
6 years ago

News

Shows saved company news.

Asana Launches Asana Gov, a Secure Platform for Delivering Mission-Critical Programs
Nov 19, 2025 • Asana
Assessing Asana (ASAN) Valuation as Tech Stocks Face Sector-Wide Pullback
Nov 5, 2025 • Yahoo Finance
Asana’s New Product Chief Says AI Agents Are the Future of Knowledge Work
Nov 5, 2025 • Newsweek
3.1%
Social
0.4%
Paid referral
0.2%
2023-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
Staff Software Engineer, Infrastructure