Responsibilities - Own product modules related to Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager - Improve advertisers’ end-to-end experience from first-time setup, campaign understanding, performance review, to ongoing optimization - Design and iterate reporting experiences that help advertisers better understand campaign performance, diagnose issues, and identify actionable next steps - Optimize onboarding flows, guidance, education, and in-product recommendations to help advertisers start using Shop Ads more efficiently - Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans - Work closely with design, engineering, data science, operations, sales, and marketing teams to deliver product improvements with quality and efficiency - Use customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iteration opportunities - Track key metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior - Support roadmap planning by providing structured analysis, product proposals, competitive research, and data-backed recommendations Requirements - Bachelor's degree or above - 3+ years of experience in commercial products (highly preferred) - Ability to optimize ad delivery strategies and product capabilities, enhance user and client experiences, and rapidly iterate/trial-and-error to deliver optimal solutions - Strong logical thinking, excellent business acumen, and a fast learner - Highly sensitive to customer experience, with a track record of driving product growth from 1 to 10, and possessing fundamental operational thinking - Big-picture mindset and independent thinking skills; ability to flexibly adjust strategies in complex environments to ensure smooth project progression; resilient, with a positive and optimistic attitude toward work Benefits - Medical, dental, and vision insurance - 401(k) savings plan with company match - Paid parental leave - Short-term and long-term disability coverage - Life insurance - Wellbeing benefits - 10 paid holidays per year - 10 paid sick days per year - 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)