Responsibilities

• Own the overall paid media strategy across assigned accounts. Partner with account teams to recommend the best channel mix, budget allocations, and targeting frameworks tailored to client goals.
• Keep a pulse on portfolio coverage across healthcare service lines. Proactively identify performance gaps, rebalance media mix as needed, and ensure campaigns stay aligned with business priorities.
• Monitor macro performance trends, step in when performance dips, and provide clear, actionable direction to PMMs to keep campaigns efficient and on track to hit CPA targets.
• Serve as the final reviewer before launch to ensure campaign builds accurately match strategic outlines, follow naming conventions, and meet account standards.
• Conduct monthly account check-ins to review optimization logs, maintain account consistency, and offer strategic ideas to both digital and account teams.
• Lead the quarterly testing roadmap—defining hypotheses, sequencing tests, and setting clear decision criteria for ad copy, messaging, and strategic adjustments.
• Analyze search patterns and creative performance across accounts to spot bigger opportunities and systemic trends.
• Translate campaign data into clear executive narratives, highlighting key trends, performance wins/losses, and actionable recommendations for future growth.
• Act as the final point of escalation for performance anomalies, tracking issues, or landing page friction, stepping in when high-level strategy shifts are required.

Requirements

• 8+ years of paid media management experience, including at least 3 years spent navigating the healthcare marketing landscape and regulatory considerations.
• Hands-on mastery of major platforms—including Google Ads (Search, Display, YouTube), Meta, Microsoft Ads, and DSPs—along with a deep understanding of attribution and conversion tracking.
• Proven track record of building media mix plans, managing high-level budget allocations, and maintaining solid QA standards across multi-channel portfolios.
• Experience advising and mentoring PMMs and Specialists, helping them sharpen their approach and achieve better outcomes through your guidance.
• Ability to transform complex dataset trends (across ad platform tools, GA4 and Looker Studio) into clear campaign stories and actionable strategy.
• Strong decision-making skills with a history of resolving complex performance issues, presenting clearly to stakeholders.
• Strong understanding of A/B testing methodologies and optimization techniques.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced, remote agency environment.

Benefits

• Competitive health & welfare benefits: 100% remote work environment, Medical, Dental & Vision, unlimited PTO and Sick time, 401(k), and Paid Parental Leave.