Responsibilities

• Be the PPC master — own, execute and scale paid media campaigns across Meta, Google, TikTok, and emerging channels profitably from launch through optimisation.
• Be the creative strategist savant — lead concepting, briefing, and iteration on thumb-stopping ads and variations. You understand what stops the scroll and converts, and you can articulate that clearly to a creative team.
• Run structured experimentation: creative tests, offer tests, audience tests, landing page tests — and double down on what works.
• Own the numbers: ROAS, CAC, LTV, conversion rate, AOV, contribution margin. You turn data into clear stories and decisions.
• Collaborate cross-functionally with ops, creative production, email/SMS, and wholesale teams while maintaining full ownership of paid media performance.
• Stay sharp on platform changes, algorithm shifts, and emerging trends — and bring those learnings to the team proactively.

Requirements

• 3+ years of paid, hands-on experience in growth/performance marketing or e-commerce for D2C brands. We will make exceptions for people without the exact years if you have proven results running ads, landing pages, and offers at a high level.
• AI native - you use AI as a daily force multiplier — generating and editing creative, drafting and iterating copy, spinning up landing pages, automating reporting and workflows.
• You are a doer not a delegator.
• A creative strategist + PPC master. You don’t just “manage ads” — you craft strategy and creative that moves the needle dramatically. You can brief a great ad, give useful feedback, and spot a winning angle before the data confirms it.
• You love the game: the strategy, the creativity, the data, the psychology, the wins, and the lessons from the losses.
• Obsessed with profitable growth and the full customer journey. You think in systems and loops, not just campaigns.
• Low ego, high output, proactive, and comfortable with ambiguity and ownership.
• Excellent at articulating ideas, learnings, and results — both in writing and verbally.
• This role is fully remote. You'll collaborate cross-timezones, so some flexibility to overlap with those hours is appreciated.

Preferred

• Experience scaling a brand through the $5M–$30M+ range.
• Shopify and Klaviyo experience.
• Familiarity with the parent/baby category.
• You've run your own paid campaigns for a side project or personal brand.