Responsibilities

• Develop comprehensive media buying strategies tailored to client goals, utilizing platforms such as Google Ads, Facebook Advertising, Meta Ads, and programmatic advertising systems.
• Manage and optimize paid advertising campaigns across social media channels, search engines, and digital display networks to ensure maximum performance and efficiency.
• Conduct market research and analyze media performance analytics to identify trends, opportunities, and areas for improvement.
• Negotiate purchasing terms with media vendors to secure optimal ad placements at competitive rates while maintaining budget integrity.
• Utilize web analytics reporting tools to monitor campaign metrics, generate insights, and adjust strategies accordingly for continuous improvement.
• Collaborate with creative teams to develop compelling ad content that aligns with campaign objectives and target audiences.
• Maintain detailed records of media planning activities, budgets, and campaign results while ensuring compliance with industry standards and client expectations.

Requirements

• Proven experience in paid advertising campaign management within a marketing agency or corporate environment.
• Strong proficiency in digital marketing tools such as Google Ads, Facebook Advertising, Meta Ads, Nielsen data analysis tools, and ad delivery systems supported by technical support teams.
• Expertise in media planning, media buying, and online advertising strategies across social media marketing channels.
• Skilled in using spreadsheets for budgeting, tracking campaign performance, and conducting quantitative analysis.
• Knowledge of web analytics reporting platforms like Google Analytics or similar tools for measuring marketing effectiveness.
• Excellent negotiation skills with the ability to secure favorable purchasing terms for ad placements.
• Familiarity with programmatic advertising platforms and marketing analytics to evaluate media performance metrics effectively.