Responsibilities

• Assist in the development and execution of comprehensive paid media strategies for healthcare accounts.
• Assist in developing and drive lead generation strategies
• Experience in outlining media plans for multi-channel campaigns
• Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs.
• Develop and deliver insightful monthly reports, outlining key metrics, trends, and actionable recommendations.
• Proactively identify opportunities for campaign optimization and implement data-driven adjustments.
• Maintain advanced knowledge of industry best practices and emerging trends in paid media.
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution.
• Confidently present campaign performance and strategic recommendations to clients.

Requirements

• 4-6 years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 2 years in the healthcare industry.
• Advanced experience in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
• Understanding of the healthcare marketing landscape.
• Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
• Experience in campaign data analysis and storytelling.
• Proven ability to develop and implement successful lead generation strategies.
• Experience with conversion tracking and an understanding of attribution modeling.
• Experience in A/B testing and optimization techniques.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced, remote agency environment.

Benefits

• Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and discretionary company 401(k) match
• Unlimited PTO and sick time