Responsibilities

• Develop and manage media plans grounded in client objectives, audience insights, budgets, and channel performance
• Recommend channel mix, placements, investment levels, and other planning approaches based on campaign strategy and available data
• Own day-to-day vendor relationships, including evaluating opportunities, managing placements, resolving issues, and coordinating timelines and deliverables
• Monitor campaign pacing, budgets, and performance; independently identify issues and develop optimization recommendations within client strategy and campaign parameters
• Analyze campaign results and translate data into clear insights, strategic recommendations, and next-step guidance
• Lead preparation of reporting deliverables and ensure performance narratives accurately reflect campaign results, learnings, and opportunities
• Partner with Ad Ops, Analytics, Creative, Account, and other cross-functional teams to guide integrated campaign planning and activation
• Provide day-to-day guidance and mentorship to Associate Media Planners, including reviewing work, supporting problem-solving, and developing planning skills
• Maintain accurate media plans, budgets, planning documentation, and campaign records, resolving discrepancies and ensuring alignment across stakeholders
• Identify opportunities to improve planning processes, campaign performance, and overall media approach

Requirements

• 2–4+ years of experience in media planning, buying, or a related discipline
• Strong working knowledge of digital, social, and programmatic media channels
• Demonstrated ability to develop media recommendations based on client goals, audience insights, budgets, and performance data
• Strong analytical skills with the ability to interpret campaign performance, identify trends and issues, and recommend appropriate actions
• Experience managing vendors and coordinating complex campaign workflows
• Strong written and verbal communication skills, including the ability to explain recommendations and performance insights clearly
• Experience with media planning tools, analytics platforms, spreadsheets, and media systems
• Ability to independently manage multiple campaigns, priorities, and deadlines in a fast-paced environment

Benefits

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities