Senior Vice President, Media Strategy (RETAIL)

Responsibilities

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
• Serve as a senior media strategy lead, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
• Lead the development of communications plans – directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies to life
• Lead strategic planning across media performance, audience, and measurement, in partnership with agency investment and analytics teams, with strong understanding of the Retail landscape/industry
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
• Champion the ongoing evolution of the paid strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients
• Drive the agency's Innovation and Thought Leadership agenda, both as a growth asset and as an engine for modern marketing solutions
• Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team

Requirements

• BA/BS, preferably in Marketing, Advertising, Business, or related field
• 15+ years of experience spanning digital and traditional media strategy, planning, and business development within an agency environment
• 10+ years of staff management experience with ability to lead teams, set strategic vision, and execute
• Demonstrated success leading major client businesses and strategy for large, complex accounts resulting in measurable growth and client satisfaction
• Experience in media pitches and new business with a proven track record of wins
• Experience navigating holding company and large, matrixed organizations; skilled at partnering with practice leads to co-develop go-to-market strategies and positioning
• Ability to translate data into actionable business solutions that enhance strategies and meet deliverables
• Deep experience supporting and leading Retail accounts

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances