Optum Media Strategy Lead - Remote
UnitedHealthcare
Minnetonka, MN (Remote)
$92K/yr - $164K/yrIn-house
5 hrs ago
Media Planning Salaries in the US
Based on 1,264 salariesLast updated Oct 29, 2026Last updated Oct 29, 2026
What does a Media Planning earn in United States?
The median pay for a Media Planning in United States is $91,000, based on 1,264 salaries. Most Media Planning pay falls between $73,000 and $125,000, and the top 10% earn $170,000 or more.
Top
$170K/yr
90th Percentile
High
$125K/yr
75th Percentile
Median
$91K/yr
50th Percentile
Low
$73K/yr
25th Percentile
How we calculate this: most figures come from the pay ranges in marketing job ads, plus salaries marketers shared with us. Job ads usually show base pay only, so bonus and equity appear mainly in shared salaries. We update the numbers as new data comes in, most recently on Oct 29, 2026.
Which companies pay the most?
| Company | |||
|---|---|---|---|
 VaynerMedia LLC In-house | $275,000 | $183K to $275K | 3 submissions |
 Walmart In-house | $198,000 | $159K to $198K | 3 submissions |
 Canvas Worldwide Agency | $190,500 | $162K to $246K | 4 submissions |
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Showing 1-10 of 105 companies
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Recent submissions
| Role Type | Size | Location | |||
|---|---|---|---|---|---|
| $60,000 | 1 year | In-house | 501-1,000 | Denver | 1h ago |
| $128,000 | 7 years | In-house | 10,000+ | Minnetonka | 3h ago |
| $30,000 | 13.3 years | In-house | 201-500 | Phoenix | 10h ago |
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Showing 1-10 of 1264 salaries
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How does pay grow with experience?
Do in-house or agency roles pay more?
In-house
+6% more$95,000
$74K to $138KBased on 466 submissions
Agency
$90,000
$72K to $123KBased on 797 submissions
Does remote, hybrid, or on-site work pay more?
Remote
$89,000
Median total payBased on 181 submissions
Hybrid
+6% more$94,000
Median total payBased on 600 submissions
On-site
+1% more$90,000
Median total payBased on 423 submissions
Where does this role pay the most?
| Location | |||
|---|---|---|---|
Cambridge | $194,000 | $185K to $236K | 6 submissions |
Menlo Park | $183,000 | $183K to $297K | 3 submissions |
Louisville | $175,000 | $165K to $175K | 3 submissions |
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Showing 1-10 of 42 cities
1 / 5
Recent Media Planning jobs
Sr Manager Media Strategy
Ulta Beauty, Inc.
Bolingbrook, IL (Hybrid)
$119K/yr - $140K/yrIn-house
14 hrs ago
Integrated Media Specialist, Planner & Buyer
Matter
Denver, CO (Hybrid)
$55K/yr - $65K/yrIn-house
16 hrs ago
Media Strategist
Adquadrant
California, MO (Remote)
$80K/yr - $95K/yrAgency
19 hrs ago
Media Planner
McGarrah Jessee
USA (Remote)
$65K/yr - $81K/yrAgency
21 hrs ago
Media Director
Good Apple
New York City, NY (On-site)
$150K/yr - $165K/yrAgency
22 hrs ago
People also look at
| Job Title | Total Pay | Range | Submissions |
|---|---|---|---|
| $93,000 | $75,000 to $120,000 | 2,332 submissions | |
| $90,000 | $73,000 to $110,000 | 1,205 submissions | |
| $90,000 | $73,000 to $111,000 | 1,148 submissions | |
| $105,000 | $84,000 to $150,000 | 489 submissions | |
| $137,000 | $102,000 to $160,000 | 50 submissions |
