Optum Media Strategy Lead - Remote

Responsibilities

• Partner across the media strategy team to provide additional strategic capacity, taking ownership of larger initiatives, cross-channel efforts and priority work as needed to enable Digital Strategists to focus on new initiatives, media planning and evolving business needs
• Lead strategic media initiatives from planning through activation, working across channels and stakeholders to translate business objectives into coordinated media approaches and actionable plans
• Drive cross-functional planning and coordination across media strategy, activation, measurement, business partners, agencies and other stakeholders, ensuring clear priorities, ownership and follow-through
• Establish and continuously improve team processes, workflows, operating rhythms and documentation that enable the media organization to work effectively and consistently
• Oversee media financial operations, including budget tracking, invoicing, reconciliation and financial recordkeeping, while maintaining visibility into planned and actual media investment
• Support broader media priorities through planning, communications and coordination while proactively identifying risks, dependencies and opportunities to improve how the organization operates

Requirements

• 7+ years of experience in media, digital marketing, marketing operations or related roles
• Experience developing media strategies and leading complex or cross-functional media initiatives
• Experience working within a large, matrixed organization and driving work across teams without direct authority
• Experience with budget tracking, invoicing, financial reconciliation or related media operations
• Solid proficiency with Excel, PowerPoint and project/workflow management tools
• Solid understanding of paid media strategy, planning, activation and measurement across digital channels
• Ability to move between strategic planning and operational execution based on team and business needs
• Solid project and operational management skills with demonstrated experience developing and improving processes

Preferred

• Experience in healthcare, financial services and B2B Marketing
• Experience supporting an in-house media organization
• Experience working with agency, finance, procurement and media technology partners
• Familiarity with platforms and tools such as Workfront, Sprinklr, Adobe Analytics, DOMO and Looker Studio
• Solid communication, collaboration and executive presentation skills
• Solid organizational skills and attention to detail, with the ability to manage multiple competing priorities
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Benefits

• In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).