Media Strategist

Responsibilities

• Own media strategy and defining next steps to meet client objectives.
• Champion AI-driven innovation, and optimizing campaigns across platforms to deliver exceptional results for our top-tier accounts.
• Lead cross-functional teams to drive measurable growth; serve as a strategic partner to both clients and internal stakeholders.
• Manage paid social campaigns with budgets exceeding $100K/month across Facebook, Instagram, TikTok, and Pinterest; additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus.
• Orchestrating multi-channel forecasting frameworks that integrate real-time platform data with predictive AI inputs to proactively manage pacing and mitigate performance dips before they impact the bottom line.
• Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes.
• Executing full-funnel, conversion-focused media strategies for a diverse portfolio ranging from high-growth mid-market brands to complex enterprise organizations.
• Leading campaign performance analysis and using data to inform strategic direction and optimizations.
• Using AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale.
• Translating NLP and sentiment analysis into actionable market intelligence; identifying emerging consumer white spaces and competitor vulnerabilities to pivot creative and bidding strategies ahead of market shifts.

Requirements

• 4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms
• At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy)
• Bachelor’s degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus
• Deep understanding of auction-based media buying and strategies to scale profitably
• Strong grasp of ad targeting methodologies, performance optimization, and iterative testing
• Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing)
• Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting
• Comfortable interpreting outputs from AI tools and translating them into actionable strategy
• High proficiency in Microsoft Excel (pivot tables, lookups, etc.) and performance reporting platforms
• Fluent in mathematical and statistical concepts with strong critical thinking skills

Preferred

• Advanced degree a plus
• Experience with TikTok Shop, Snapchat, or LinkedIn

Benefits

• Our people come first. No jerks. No egos. Just people who work hard and enjoy winning as a team.
• Base Salary Range: $80,000K–$95,000K per year, commensurate with experience, skills, and qualifications. Final compensation will be determined based on a variety of factors including relevant experience, depth of expertise, and business need.
• Excellent medical, dental, vision, and life insurance benefits
• 401K with company match
• Flexible PTO and Paid Company Holidays
• $300 annual home office stipend
• $30 monthly internet stipend
• A culture that rewards accountability, revolutionary thinking, and resilience.