Media Planner

Responsibilities

• Build integrated media plans across OOH, digital video, digital audio, social and creators, grounded in audience data and tied to clear business goals.
• Define the role each channel plays in the plan, and be able to explain why it earns its place.
• Research audiences, markets and media landscapes using syndicated, platform and first-party data to inform every plan.
• Partner with Reach's buyers and Response's specialists so TV, radio, sponsorships, search, programmatic and commerce media connect to your plan as one system.
• Hand the biddable portion of video, audio and OOH to Response with clear goals, budgets, flighting and KPIs, sending DSP buys to the Programmatic Specialist and YouTube to the Associate Director of Performance, and review delivery against the plan.
• Work with strategy and creative early, so assets are designed for the environments they will run in, properly sized, and tailored by channel and market.
• Gather and evaluate vendor proposals, negotiate value, and bring forward non-traditional opportunities worth testing.
• Support creator programs from discovery through activation, working with Signal's paid social team on selection, briefing and paid amplification.
• Enter and maintain Signal's direct buys in Mediaocean Prisma, supply Ad Operations with the specs, buy details and approvals it needs for trafficking, and agree on tracking requirements with analytics and Ad Operations.
• Own the details: accurate flowcharts, budget trackers, media authorizations, actualization and billing across multiple clients and campaigns running at once.

Requirements

• 2+ years of media planning experience across multi-channel plans.
• Hands-on experience with at least two Signal channels (OOH, digital video and CTV, digital audio and podcast, social, or creators), plus working knowledge of the rest.
• Familiarity with broadcast, search and programmatic, enough to plan alongside Reach and Response with confidence.
• Experience managing budgets across several concurrent campaigns, with spend that is both efficient and effective.
• Strong organizational instincts and the ability to run parallel timelines across clients and categories.
• Comfort with data: media math, reporting, and turning results into a clear recommendation.
• Clear written and verbal communication across disciplines and vendor partners, and the habit of over-communicating when it matters.
• Curiosity about audiences, and the habit of testing assumptions with data.
• The ability to learn new tools quickly.
• Motivated, proactive self-starter with meticulous attention to detail.

Preferred

• Experience with Mediaocean Prisma, CM360 and audience tools such as MRI-Simmons or Nielsen.
• Creator program experience, from sourcing through paid amplification.
• Retail, energy, DTC, eCommerce, or multi-location marketing experience.